WHY GO PROJECT

It Seemed Like a Good Idea at the Time Enterprises LLC is an umbrella brand housing For-Profit sub-brands focused on Complex Trauma — so pervasive and so obvious that it’s hiding in plain sight from professionals AND persons living in perennial chaos. A Pediatric Complex Trauma Non-Profit to launch. Founder and CEO, Lauren Friedman, a prolific 20 year AdTech veteran experienced almost four decades of disparate somatic responses to trauma without being properly diagnosed. Lauren has been being treated for Adrenal Fatigue/High-Functioning Complex PTS(R) since 12/2021 after "living" in Survival Mode unknowingly from under the age of two thru 39. Lauren's story of resilience, mental fortitude and her ability to engage & connect with people of all ages, globally, through her myriad experiences is unparalleled. Leveraging her signature brand of quick wit, sarcasm, (dark)humor, authenticity, diplomacy & joie de vivre Lauren personalizes & humanizes abstract/serious topics, bringing them to life & opening a dialogue amongst audiences. It Seemed Like a Good Idea at the Time Enterprises’ mission is to give a voice, platform, community, resources, experiential healing & more to those who are suffering in silence and don't even know that Peace is a Possibility™️. Find out why the brand names in this portfolio are double entendres. Follow IG @whygoproject_, YT @whygoproject! Topics including but not limited to: Complex Trauma, Survival Mode is my Superpower™️, Hypervigilance, Dissociation, Disordered Eating, Somatic Trauma Responses, cPTS(R), Suicide, Mental Health, Fitness, Addiction, EMDR, Sex/Love Addiction, Mind/Body Connection, Fat Like Me™️, Adult Child, Dysfunctional Family, Women's Health/Misdiagnosis, Hormones, Thyroid, Healing Trauma, Sobriety Spectrum™️, Navigating lifelong 360 degree chaos Sub-brands: Consultancy, Podcast/YT programming, Retail/CPG, Merch, Music Partnerships, Experiential Events, Books, Movies