The Winners Circle Project is a year-long, immersive educational competition where high school students build their own racing organization from the ground up. Teams construct a Factory Five race car while developing a business team focused on marketing, branding, and visual communications.
The competition measures success across three key areas:
1. Technical and Performance Metrics: Teams are judged on the car’s build quality by a college motorsports team and its performance on a professional race track, tested by real race car drivers.
2. Marketing and Business Acumen: Students execute year-long social media campaigns, design logos, create newsletters, secure sponsorships, produce commercials, and sell their car at the end of the year to fund the following year’s program. These efforts are judged at year-end by business industry professionals on their creativity, strategy, and impact.
3. Virtual Racing Simulator: Each schools car is uploaded into a Trakracer simulator, selecting racers each month to compete in virtual races. Points earned contribute to the overall standings and require strategic planning to maximize performance.
The overall champion isn’t just determined by the best-built car. Teams must also demonstrate excellence in marketing and virtual racing to be crowned the winner and hold up the prestigious Michael Spencer Award. Success depends on creating the most well-rounded and effective racing organization, excelling in every aspect of the program.
Beyond the competition, the program incorporates a Life Skills class, equipping students with tools to design futures they’re excited about—whether through college, a trade, or entrepreneurship.
The Winners Circle Project isn’t just about building cars; it’s about building futures. By fostering technical expertise, entrepreneurial thinking, and holistic growth, we empower students to become tomorrow’s innovators, leaders, and changemakers.
Company Details
- Employees
- 5
- Founded
- -
- Address
- Ithaca, New York 14850, Us
- Industry
- Education
- NAICS
-
Educational ServicesJunior CollegesOther Schools and InstructionEducational Support ServicesAll Other Schools and InstructionExam Preparation and TutoringAutomobile Driving SchoolsAll Other Miscellaneous Schools and Instruction
- Website
- http://www.winners-circle.org
- Keywords
- motorsports, Automotive Engineering, Race Car Construction, Virtual Simulation and Racing, Branding and Logo Design, STEAM Education, Real-World Experience, Factory Five Car Building, Trakracer Simulators, Career Readiness, Leadership Development.
- HQ
- Ithaca, New York
Winners Circle Project Questions
Winners Circle Project's website is http://www.winners-circle.org
Winners Circle Project's LinkedIn profile is https://www.linkedin.com/company/winners-circle-project
Winners Circle Project has
5 employees.
View email and phone details for 5
employees at Winners Circle Project.
Winners Circle Project's industry is
Education
Winners Circle Project's top competitors are
Liberty Land Abstract,
Book Publicity School,
Sports And Arts In Schools Foundation,
Winners Circle Management Group,
Streetwise Partners,
Women In Financial Markets (Wifm),
Capital Region Language Center,
Createiq,
Women In Need, Inc. (Win),
Albany Pro Musica.
Winners Circle Project's categories are Education
Winners Circle Project's founding year is 2019
