Winxtra

Win-Loss & Churn Analysis by Winxtra You're Not Losing Deals for the Reasons You Think! Winxtra goes straight to the source. Your buyers. We interview the people you lost, won, or churned, and extract the unfiltered truth your CRM never captured. While others rely on dropdown menus and generic surveys, we use human-led interviews, psychology-backed questions, and AI-powered analysis to tell you why revenue is slipping through the cracks. We don’t outsource discovery to generic survey tools. Instead, our qualitative approach is shaped by world-class psychological research and conducted by professionals who understand the nuances of sales, marketing, and churn. The result? Clear, actionable insight into why you win, lose, or stall, delivered in language your executive team understands and your frontline can act on. We Don’t Do Surveys. We Don’t Do Fluff. This isn’t market research. This is revenue forensics. Our insights are designed to answer: Why did you really lose that £250K deal? Which customer is quietly planning to churn? What feature is your product team about to waste £1M building — that no one asked for? The Result: Clear, board-ready insights that protect revenue, reduce churn, and expose where your strategy is off. Delivered in plain language your execs can act on — and your frontline can actually use. We are so confident in our method we will prove it to you Risk-Free.