Wisconsin Lighting Lab, Inc. (WiLL) is a family-owned and -operated business that designs, engineers, manufactures, markets, and distributes innovative lighting and technology infrastructure products under its NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud brands.
- NAFCO®: Commercial light pole and fixture products.
- WiLLsport®: Sports and large area lighting systems.
- WiLLstudio®: Architectural and decorative lighting products.
- WiLLev™: Electric Vehicle Supply Equipment (EVSE) for sustainable transportation.
- WiLLcloud®: Software and IoT products to maximize application excitement and product value.
WiLL’s mission is to revolutionize small business manufacturing and ignite a passion for designing, engineering, and building within its communities by developing and producing amazing products for exciting applications — all while opening its doors to create a community of shared learning that celebrates the craftsmanship, artistry, and ingenuity of those who shape and build our world.
WiLL’s name embodies its core values: ”Wisconsin” represents its roots, community, and Midwest work ethic and grit; ”Lighting” signifies its focus on customer-centric product innovation and support; and ”Lab” embodies its commitment to curiosity, experimentation, and continuous improvement over the long term.
Established in 2017 through the merger of NAFCO (est. 1973), a metal fabrication shop, 1030i (est. 2005), a college marketing business, and LightPolesPlus.com (est. 2008), an online distributor, WiLL is the fusion of rich history, innovative team members, and a bright future.
Company Details
- Employees
- 28
- Founded
- -
- Address
- 308 N Brooke St, Fond Du Lac,wisconsin 54935,united States
- Industry
- Appliances, Electrical, And Electronics Manufacturing
- NAICS
-
Electrical Equipment, Appliance, and Component ManufacturingOther Electrical Equipment and Component ManufacturingBattery ManufacturingCommunication and Energy Wire and Cable ManufacturingWiring Device ManufacturingAll Other Electrical Equipment and Component ManufacturingStorage Battery ManufacturingPrimary Battery ManufacturingFiber Optic Cable ManufacturingOther Communication and Energy Wire ManufacturingCurrent-Carrying Wiring Device ManufacturingNoncurrent-Carrying Wiring Device ManufacturingCarbon and Graphite Product ManufacturingAll Other Miscellaneous Electrical Equipment and Component Manufacturing
- Website
- willbrands.com
- Keywords
- USA-Made Light Poles, High Output LED Lighting, Indoor & Outdoor Sports LED Lighting, Industrial LED Lighting, Area LED Lighting, Commercial LED Lighting, LED Lighting Design.
- HQ
- Fond du Lac, Wisconsin
Will | Wisconsin Lighting Lab® Questions
Will | Wisconsin Lighting Lab®'s website is willbrands.com
Will | Wisconsin Lighting Lab®'s LinkedIn profile is https://www.linkedin.com/company/wisconsin-lighting-lab
Will | Wisconsin Lighting Lab® has
28 employees.
View email and phone details for 28
employees at Will | Wisconsin Lighting Lab®.
Will | Wisconsin Lighting Lab®'s industry is
Appliances, Electrical, and Electronics Manufacturing
Will | Wisconsin Lighting Lab®'s top competitors are
Vertical Lighting + Controls,
Envision Led Lighting,
Sportsbeams Lighting, Inc.,
New Star Lighting,
Meteor Lighting,
Musco Lighting,
Wac Lighting,
Ephesus Sports Lighting,
Teron Lighting,
Lightpolesplus.com.
Will | Wisconsin Lighting Lab®'s categories are Appliances, Electrical, and Electronics Manufacturing
Will | Wisconsin Lighting Lab®'s founding year is 1973
