Wise McBaron Communication

“Wise McBaron has a clear understanding of what makes a story, how best to present their information and how the media operates. Wise McBaron has the experience and the relationships with journalists that make the difference. They understand the bigger picture.” - Australian Financial Review property editor Robert Harley Wise McBaron Communication manages media and public relations for corporate clients in a variety of sectors and industries. Established in 1998 by Trudy Wise, former communications director for the Premier of NSW and group communications director for the Hooker Group, Wise McBaron’s expertise covers the spectrum of commercial, industrial, residential, retirement, hotel and retail property functions. Through our work with some of the industry’s major players, this expertise extends to infrastructure, urban planning, masterplanning, environment, sustainability, architecture and design, renewable energy and resources, workplace, funds management, finance, education, health and other related sectors. We have worked with both listed and unlisted entities and have a thorough understanding of financing structures and capital raisings, while our work with industry associations means we have the necessary contacts at a political level to drive policy and legislative change. Wise McBaron’s track record across print, digital and social media, together with our contact network and community and stakeholder communications capability, ensures we have a thorough understanding of the opportunities that exist in the Australian market. We have worked extensively with franchise operations in real estate, financial services and professional services, so we understand the priorities of brand value and franchise support in this industry.