WisePlum

WisePlum is a user-friendly customer experience insights platform for retailers. It answers one critical question “Where should I invest in the customer experience to increase sales and grow market share?” No advanced analytics or market research training needed. Within seconds, business leaders can see which specific negative customer experiences, both in-store and online, drive business performance. For a typical retailer, negative experiences put an average of 16% of their revenue at risk. Most companies rank improving Customer Experience as their top priority – but many aren't equipped for this transformation. There's no shortage of Customer Experience data available, but insights too often turn out to be internally focused, expensive, difficult to decipher and hard to operationalize. Until now. At WisePlum, we focus on friction. Customers no longer evaluate your performance solely against category competition, but against all shopping interactions. Retailers that fail to capture and understand the entire customer shopping journey will disappoint customers and miss opportunities to innovate. WisePlum offers a financially driven way of understanding your customers’ experiences. Quantify the revenue impact of three critical areas of your CX initiatives: 1. Your brand’s performance with insights at the banner level and store level 2. Your brand’s performance compared to competitors 3. Your brand’s performance compared to other retailers where your customer shops Contact us today to learn how you can begin to leverage these innovative insights to drive business growth and improve your customer experience.