World Sauna Group

World Sauna Group’s mission is to bring sauna, steam, and cold therapy to showrooms across North America by partnering with committed retailers. These practices promote holistic wellbeing by rejuvenating the body, uplifting the mind, and delighting the senses, but what works best is unique for everyone. We view showrooms as ideal settings for people to touch, feel, explore, and understand these modalities up close, which is key in helping them discover their “perfect fit.” To make these tailored experiences possible, World Sauna Group provides premium products, industry-leading sauna customization, in-depth training, comprehensive technical support and more to our partners. We’re also proud supporters of traditional Finnish and Estonian sauna culture, which is a lifestyle that centers these restorative practices to enhance personal and collective wellbeing, strengthen family and community bonds and find harmony with nature. World Sauna Group aims to bring Finnish and Estonian sauna culture to all North America by providing exceptional products and services. We believe that sauna, steam, and cold therapy will play a defining role in the future of wellness, and our team is driven to make that future a reality.