Would You Rock This?

What makes a fashion illustrator’s artistic style and technical skill a highly valued commodity amid an enormous pool of competition? Like art, music, tv and other goods in the cultural economy, fashion illustration has fluid and unpredictable value. The people who work in markets such as fashion face high stakes of variance in which "all hits are flukes" and "nobody knows" what will sell, how to sell it, and at what price. WYRT statistics account for the characteristics of art that distinguish "winning images" from the rest. The underlying quality differences that separate a David Downton from thousands of his technically comparable peers. WYRT staff performs timely, accurate research on commercial art (with a particular focus on fashion illustration) and distributes these finding to our primary audiences: retailers, media, academic communities, curators, art buyers, and art critics.