XperiencePlay

Why Gamification? We are entertainment led industry, regardless of the past or whether we would like it to be. Our players come on our sites and content looking for entertainment and to enjoy themselves playing our content, rather than spending time watching a movie, or playing a video game. With this in mind and the ever-increasing competition in entertainment, we have to continuously innovate to be able to create more meaningful relationships with our players to provide better experiences that make players truly tick. With constant regulatory changes and acquisition cost growing at an alarming rate, effective retention through brand/product differentiation and the use of sticky elements to effectively give the players what they want, when they want it, to keep coming back and enjoying our content. What we can achieve together; Casino Product Strategy Gamification & Player Engagement Strategy Mapping Player Data Touchpoints for personalised experiences Personalised player journey & lifecycle mapping Player preference and value segmentation with real-time triggers Blanket and targeted Tournaments with specialised scoring mechanics & Prize pool distributions Achievements, Mission & promotion planning Casino Loyalty Models