• ABOUT US •
The Xpertainment Group is a boutique marketing consulting that helps clients harness the unique intersection of marketing, entertainment, and experience that exists at the heart of each brand. Whether you're looking for breakthrough innovations or an objective assessment of how to optimize existing efforts, we craft a unique strategy and scope of work based on individual needs.
• ABOUT GORDON HO •
The Xpertainment Group is the marketing & experience consultancy founded by Gordon Ho. Gordon most recently served as Chief Marketing Officer and Head of Sales at Princess Cruises, the 3rd largest cruise line in the world. Gordon and his team drove business-building experience initiatives including Discovery at Sea, bringing Discovery Channel and Animal Planet experiences to Princess; The Voice of the Ocean, a multi-channel experiential onboard talent competition in partnership with NBC’s The Voice; world premieres of exclusive musicals from Wicked composer Stephen Schwartz; and new culinary offerings including Chef Curtis Stone’s first restaurant at sea, Share. Gordon spearheaded Princess’s “personalization at scale” initiative and new marketing technology solutions which drove double-digit ROI improvements in advertising and e-commerce conversions.
As Disney’s Executive Vice President of Marketing, Content & Technology within Home Entertainment, Gordon created Disney’s $3B direct–to–video category, led its animated library and catalog re-launch strategy, and oversaw Disney’s expansion into DVD and Blu-ray including the Blu-ray+DVD+Digital combo packs and top sellers The Lion King, High School Musical and ABC’s LOST. He led Disney’s digital marketing and content strategies with Apple’s iTunes, and his team developed the industry’s #1 CRM loyalty program, Disney Movie Rewards, and #1 subscription program, Disney Movie Club.
Company Details
- Employees
- 6
- Founded
- -
- Address
- Studio City, Ca 91604, Us
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- xpertainment.com
- Keywords
- Experience Creation, Product Development, Digital Marketing, P&L Management, International marketing, Sales Management, Social Media, Product Management, Digital Transformation, Customer Acquisition, CRM, Subscription, Ecommerce, Direct-to-Consumer.
- HQ
- Studio City, CA
The Xpertainment Group Questions
The Xpertainment Group's website is xpertainment.com
The Xpertainment Group's LinkedIn profile is https://www.linkedin.com/company/xpertainment
The Xpertainment Group has
6 employees.
View email and phone details for 6
employees at The Xpertainment Group.
The Xpertainment Group's industry is
Advertising Services
The Xpertainment Group's top competitors are
Drinkyoro,
Smart Woman Securities,
International Consulting Club (Icc) At Usc,
Enterprise Bank & Trust,
Usc Marshall Case Team,
Dinelocal,
Strategic View Advisors,
Yes Breathworks,
Watertower Advisors,
Viva Pictures.
The Xpertainment Group's categories are Advertising Services
The Xpertainment Group's founding year is 2020
