Fractional Marketing Consultancy

A fractional marketing consultancy that helps CEOs take the guesswork out of their marketing so growth is more measurable, predictable and profitable. We bring a customer-led perspective to crystalize, manage, and implement an outcome-driven marketing and growth strategy. FIT CEOs and business owners hire us when they ... - Do not have a person or do not trust the person they have to grow the company. - Cannot figure out what is hindering growth (people, process, platforms). - Feel their marketing spend is not effectively or efficiently being optimized. - Frustrated with the status quo and want fresh and data-informed thinking. - Wants sales and marketing to be aligned and functioning as one revenue center. - Open to a more flexible and incremental approach. MODEL Our fractional approach provides the benefits of having in-house senior marketing leadership that provides accountability and oversight at a lower cost and risk. We work on a project, contract, or retainer basis. This flexible approach allows you to try before you buy. FRAMEWORK Each scope of work is based on a clients' individual needs, but could involve ... - Conducting discovery and delivering a comprehensive set of recommendations. - Setting marketing goals and priorities. - Identifying desired customer outcomes and processes to achieve progress. - Building target audiences, segments. - Tailoring market position and messaging per segment. - Mapping buyer journey workflows and communication processes. - Aligning sales and marketing goals and processes. - Building and launching go-to-market roadmaps. - Creating marketing and sales playbooks. - Creating, implementing and analyzing campaigns. - Overseeing and optimizing budget spend. - Overseeing the performance of marketing channels, new and old. - Tracking and reporting marketing's contribution to pipeline and revenue growth. - Training and mentoring in-house team members.