Yadastar

Founded by Many Ameri and Torsten Schmidt, Yadastar is an independent agency with 20 years of experience building communities around the globe. We explore the things that make us human: curiosity, creativity, empathy, exchange. Our signature initiative, developed over 20 years, is the Red Bull Music Academy - a global institution committed to fostering creativity in music. April 5, 1998 saw the first of hundreds upon hundreds of extensive, personal, informative one-on-one conversations on the Academy couch in front of a group of curious attendees. From there, we’ve developed the initiative into a world of workshops, festivals, studio sessions and events in more than 60 countries. These real-life projects were complemented by signature channels for in-depth music journalism including a 24/7 radio station, a long-form written editorial hub, podcasts, print publications, books, films and more.