Yasmin Qureshi

Hey, I’m Yasmin, a copywriter for travel and wellness brands on a mission to make ordinary people feel good. I created an entire brand and verbal identity for a wellness startup from scratch, from physical product to website, newsletter and social media copy – I loved seeing my vision come to life. It wasn’t until I founded my startup that I realised how much I loved using words to tell the story of a brand. When I’m not working on creative projects, I’m daydreaming about a life on the road. As of May 2024 I turned that dream into a reality by travelling around the UK part-time in my self-converted campervan.