Yconik

About us Our name is Yconik by Brandhome* It’s really not about us, but about you. We appreciate that you need communication that’s tailor made to your corporate brands to help you reach consumers within the growing and able to spend 55+ demographic and enable you to be relevant for them. This with communication that sets up your company to convince, seduce and convert them. Even if it might be troublesome to hear what we have to tell you, you need to talk to us. Why? Simply stated, because there’s a huge – and growing – market out there and you’re not delivering what it wants from a brand. We’re just as ‘old’ as the demographic we’re targeting. This has major benefits. Not in the least the fact that we have 100% empathy for what the target demographic feels and experiences. We simply know what it means to be 55+. Furthermore, we all have a lifetime of business and marketing experience. Each single member of our team has not only been passionate about business, marketing and communication for over 35 years (and more for some) … but we’ve been practicing it all that time as well. "When you ask creative people how they did something, they can’t explain it, they just saw something. It seemed obvious to them after a while. That’s because they’re able to connect experiences and synthesize new things." (Paraphrasing Steve Jobs, who would be ‘one of us' at age 63 if he hadn’t passed away too early.) * What's the by Brandhome bit? Brandhome is not just another agency. Their main specialties include: Identity driven brand building. Rebranding, renaming, mergers, internal & external branding and brand positioning. Brandhomes has offices in Antwerp (HQ), the USA, the Middle East and Africa. At Yconik we focus on the 55+ consumer and determine the strategic and communication advices we put forward ourselves . Brandhome provides us with back-office support, office facilities and acces to a number of external services.