Yishi Foods

Named after the Chinese word for “ritual” and inspired by our founder's childhood memories of her mother’s homemade breakfast porridge, Yishi is a first-of-its-kind breakfast brand that is reimagining your oatmeal — and morning ritual — in innovative flavors like toasted black sesame, taro bubble tea, and mango & cream, inspired by the best Asian desserts. In two years, Yishi’s product innovation, fresh look, and inspiring story have landed it in over 3,000 brick-and-mortar retail stores nationwide, including Whole Foods, Jewel Osco, and select Safeway’s. The brand has also been featured in New York Magazine, Bon Appetit, Forbes, and more media publications.