Yolo Brand Group

Yolo Brand Group is reimagining wine culture for the modern world. We’re not here to disrupt wine—we’re here to save it. As shifting values reshape how people celebrate, connect, and care for their bodies, the wine industry faces a cultural crossroads. At Yolo, we see a future where the tradition, craft, and joy of wine can thrive without the alcohol. We’re building a portfolio of premium non-alcoholic wines that reflect the same care, terroir, and intent as their alcoholic counterparts—starting with our flagship brand, Missing Thorn. More than a beverage company, Yolo is a movement: convening sommeliers, restaurateurs, retailers, and consumers to embrace a more inclusive, wellness-aligned wine culture. We believe the wine industry doesn’t have to be left behind. It just needs to evolve.