Z Core Research

Z Core Research is a Gen Z-led market research agency helping brands understand the next generation of consumers through real insights from high school and college students. We recruit and manage a nationwide team of Gen Z participants who provide authentic feedback on digital products, ads, brand concepts, and user experiences through surveys, product testing, and virtual focus groups. From small startups to established companies, we help teams validate ideas, refine messaging, and stay culturally relevant. Want to work with us or join our student network? Learn more at zcoreresearch.com