Zarca Interactive Pvt Ltd

Technical innovation and collaboration with our clients are at the center of who we are. We measure our success one client at a time, one project at a time. We succeed when our clients tell us we have made a solid contribution to their success. Today, our Online Survey platform and associated educational and professional services enable customers to become better listeners of opinions of the people who matter most to their success. Such “listening” accomplished through state of the art data collection is aggregated into useful information which is transformed into knowledge for improved decision making. While online surveying has become quite ubiquitous, our solution is distinguished by our focus on data quality, data analysis and a Collaboration module that connects all stakeholders to facilitate ongoing dialog at every stage of every project. Our clients attest that they chose our solution when they felt the need to move beyond pro-forma surveys to collect quality feedback and wanted to be more efficient with their time. Thought Leadership Reflecting our belief that Feedback Management is in need of being fundamentally transformed into a strategically critical activity requiring well-defined process, controls and a comprehensive solution, we are leading the transformation. Traditionally, surveying has been a fragmented activity resulting in silos of survey data across an organization. This approach may have served the limited needs of an individual or department but it did not illuminate the broader implications for the organization. Surveying as a strategic activity provides a centralized single platform with permission-based access, management controls for risk-mitigation and the ability to identify and address broader trends. This view expands the scope of Business Intelligence (BI) to incorporate feedback and perceptional data in executive dashboards.