Zebra Strategies

"Be curious—but not judgmental." Zebra Strategies was created to address marketing and advertising deficiencies and engage perspectives of differing cultures, ethnicities, and socioeconomic backgrounds. *A certified SBA HUBZone, women, minority, and disadvantaged business. GSA schedule holder 541-4A.* We help our clients discover solutions using qualitative and quantitative research design, focus group moderating, and recruiting—focusing on difficult-to-engage populations and targets. Our firm is known for its inventive recruitment and engagement strategies. In addition to traditional recruitment companies, our methods incorporate outreach to affinity groups, leveraging online community access, and networking circles. People, opinions, research, and consulting. It's not just … black and white. Zebra Strategy consultants are a mix of classically trained market researchers, advertising agency strategists, and academic researchers. This results in a holistic portrait of marketing issues with actionable solutions. We also offer in-language research in Spanish, Urdu, Bengali, and Chinese.