Zero Dry Time (Cheshire West)

Introduction: Zero Dry Time is a successful carpet, upholstery, and hard floor cleaning business founded in 2008 with franchises throughout the UK and a strong presence in the North West. Franchisees operate independently but collaborate on larger projects and refer clients to one another, enhancing the brand’s regional profile. Our tagline, “if you can walk or sit on it, we can clean or restore it,” enables frequent upselling opportunities. Zero Dry Time HQ supports franchisees with regular training, new services, and an active Microsoft Teams forum. With over 60 franchisees, there is extensive shared experience and support. The company is expanding into the Middle East and has a branch in New Zealand. ZeroDryTime Cheshire West started in 2017 and now employs a full-time technician who manages most operations, supported part-time by the franchise holder. Potential Growth: Currently, less than 20% of the territory (~150,000 homes) is marketed through monthly magazine adverts reaching about 25,000 homes. Approx. 53% of business now comes from repeat customers and referrals. Growth opportunities include working with local home and commercial services companies to enhance their service to clients, increasing digital marketing via social media and Google ads, expanding print and leaflet distribution, and targeting more commercial clients. Existing regular clients include the Watches of Switzerland group in Warrington, Liverpool and Trafford Centre as well as many local pubs and other businesses. We have 89 five-star Google reviews, plus 100 more on Facebook and Yell.com, with 698 likes and 724 followers on Facebook.