Zettafox

In an increasingly complex business context, new themes for success have emerged, Advanced Analytics being one of them. Advanced Analytics can help support our customers’ efforts to develop a deep understanding of consumers and stakeholders, adapt to the needs of the market place, operate under an efficient cost structure and meet growing demand. zettafox focuses on providing services and customized solutions in Advanced Analytics and Data Science. Our mission is to generate significant incremental (and measurable) value for our customers’ businesses via the deployment of highly innovative data-driven solutions that leverage sector-specific, leading edge advanced analytics techniques. Our team’s main competencies include Data Architecture, Data Science and Software Development. We have chosen a resolutely distinctive positioning in the field by building on traditional data mining techniques (mostly predictive) and augmenting them with the prescriptive angle (proprietary algorithms). In other words, as businesses are faced with fast-growing volumes of complex data, they demand better predictive performance (what is likely to happen) but also more insights on what to do about it (i.e. specific actions to take and decisions to make). Our disruptive albeit pragmatic, results-oriented approach bridges the gap between conventional and leading-edge analytics, and maintain the right trade-off between technical complexity and realization of benefits. Complementing more conventional analytics techniques (scores as an output), our solutions also include a layer of next-gen rules-based algorithmic that has proven to be highly effective for many applications: • Highly personalized targeting (acquisition, up-sell, cross-sell, campaigns…) • Loyalty / retention / churn management • Net Promoter Score boost, value management • Media mix / advertising spend optimization • Risk and fraud management • Sensory / liking maximization • Preventive maintenance