Zuasoko

Zuasoko a Kenyan agri-tech venture initiated by John & Sarah, born from our shared conviction that every smallholder farmer deserves a fair shot at success. In 2024, we launched Zuasoko to build a truly sustainable market ecosystem that enhances farmers’ incomes, improves food security, and bridges the gap between farms and families across Kenya - all by cutting out exploitative middlemen and bringing fresh, affordable produce directly to your table. Our Zuasoko App gives growers a seamless way to showcase their harvests, access buyers, and track orders and market trends in real time - providing the transparency and efficiency essential for fair pricing and reliable supply chains. Beyond our digital marketplace - where farmers showcase their produce and consumers place orders with a tap, we’re now preparing to open up to 100 retail points across Kenya. From Mombasa’s coast to Kisumu’s lakeside streets, each shop will shine with the same dew-kissed freshness and transparent pricing that drew us to this mission in the first place. Behind every basket you receive is a farmer empowered to reinvest in his or her family’s future, and a community that benefits from stronger local economies and healthier meals. We invite investors, consumers, and fellow changemakers to join us in nourishing Kenya and beyond. Visit us at www.zuasoko.com or send us a message to be part of this journey - because when farms thrive, families thrive.