Zuleya by FBMI

Zuleya is a retail brand in the UAE that sells handicrafts made by the FBMI in Afghanistan. All profits generated by the sales are reinvested into FBMI to sustain our social initiatives and to preserve the ancient craft of carpet weaving for generations to come. Visit Zuleya FBMI Enterprise’s showroom in Dubai Design District (D3) for an immersion in the Afghan crafts world! Carpet weaving is the heart of Afghanistan’s intangible heritage: a craft passed down for generations. FBMI provides underprivileged women with employment in the traditional carpet production process. Every stage of this ancient craft, from shearing the sheep to spinning the wool, to hand-knotting the design, to trimming the pile of the finished rug, is carried out by hand - because there is no better way of making a rug. The entire process is 100% organic and 100% made in Afghanistan. The profit from Zuleya’s carpet sales is invested back into the Initiative to preserve this ancient craft for generations to come. Afghan women are paid a good wage, which in turn empowers them to help themselves. They also benefit from numerous social services such as free healthcare, vocational training and full-time education for their children. It is a truly sustainable initiative and a highly successful social enterprise.