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Our research at the Chair of Business and Psychology bridges responsible marketing and the digital world with the goal of shaping a more inclusive and sustainable future from a marketing perspective. To achieve this, we draw extensively on psychological theories to deepen our understanding of this dynamic area.
We specialize in four interconnected research domains: responsible consumption (in the digital world), AI and services: consumer reactions and ethical implications, sustainable luxury consumption, and organizational CSR activities and responsible employers.
Company Details
- Founded
- -
- Address
- Auf Der Schanz 49, Ingolstadt,bavaria 85049,germany
- Industry
- Higher Education
- Keywords
- Marketing Research, Responsible Consumption, Psychology, Consumer Research, CSR, Sustainable Luxury Consumption, Applied Artificial Intelligence Research, Service Research.
- HQ
- Ingolstadt, Bavaria
Chair Of Business Administration And Psychology Questions
Chair of Business Administration and Psychology's website is https://www.ku.de/wfi/lehrstuehle-und-professuren/betriebswirtschaftslehre/psychology
Chair of Business Administration and Psychology's LinkedIn profile is https://de.linkedin.com/company/bap-ku
Chair of Business Administration and Psychology's industry is
Higher Education
Chair of Business Administration and Psychology's top competitors are
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Future Food Aotearoa (Ffa),
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Sparkasse Ingolstadt Eichstätt.
Chair of Business Administration and Psychology's categories are Higher Education
Chair of Business Administration and Psychology's founding year is 2025
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