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We build & grow brands
Consumer Retail Corporate
MEA.
Reach out today for your next level of growth.
FWD Consultancy is the brain child of Dahlia Zayed - a 20+ yrs brand and retail strategist . A career spanning across multiple geographies in developing marketing . Managed brands like Cadbury Dairy Milk , Trident, Orange, Blu .
Today FWD supports investors with commercial entry strategies - new categories or new markets but also struggling brands to revert them back to profitability.
In addition coaching and establishing center of excellence for brand, retail consumer /shopper insights .
Lastly public speaking on hot topics Innovation, trends, Private label , next generation retailing to name a few.
FWD services cover-
Business strategy: -New markets & categories strategies, quantification of opportunities.- Where to play & How to Win
Brand Strategy:- Brand Architecture, Equity footprint & Competitiveness, Portfolio optimization
Innovation:- localizing global trends, Early stage R&D prototyping, Ideation, qualification to launch and pre-launch assessments
Communication & Media:-Big brand coms idea via co-creating with consumers, content strategies, Media analytics & ROI
Shopper & Retail Insights:- Retailer strategies, Manufacturer shopper and channel research and analytics, winning in MT tactics
Contacts;
d.zayed@fwdegypt.com
Mobile +2 01223140269
#strategy #middleeast #africa #growth #dahliazayed
Company Details
- Employees
- 2
- Founded
- -
- Address
- Cairo , Eg
- Industry
- Business Consulting And Services
- Keywords
- Consumer research, Brand strategy, ecommerce, Shopper and channel strategy, Communication, Coaching, Retail strategy.
- HQ
- Cairo
Fwd Consultancy Questions
FWD Consultancy's website is https://www.facebook.com/FWD-Consultancy-986587588096707/
FWD Consultancy's LinkedIn profile is https://eg.linkedin.com/company/fwd-consultancy
FWD Consultancy has
2 employees.
View email and phone details for 2
employees at FWD Consultancy.
FWD Consultancy's industry is
Business Consulting and Services
FWD Consultancy's top competitors are
Uganic Middle East,
Juhayna Food Industries,
Egypt Foods Group,
Mondelēz International,
Pladis Global,
Iffco Group,
Foodiena Co.,
Al Ain Farms,
Insights,
Brightly Labs®.
FWD Consultancy's categories are Business Consulting and Services
FWD Consultancy's founding year is 2015
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