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IHUOMA is Luxury lingerie brand that celebrates the beauty of the modern Black Woman. The aim is to enrich & empower Women of Colour to find their divine femininity, be bold about their sensuality & the possibilities that arise from living their true self!
IHUOMA launched in October 2020 by Annabelle Mu’azu & daughter A’isha, who saw a gap in the market for luxury lingerie & loungewear, developed around the darker nude tone & crafted using the finest silks & bespoke embroidery. Annabelle wanted to create collections that spoke to her as a black woman, exploring themes of self-love, feminine energy & sensuality with the ultimate desire being to show women how incredible they are by complimenting & enhancing the inherent beauty of all women of colour.
‘The creative in me wanted to do things differently! I wanted to create beautiful designs using exquisite fabrics & materials that complement & celebrate our melanin hues. Poetic lingerie that versed our stories & danced with our senses. I wanted to create ART'
IHUOMA’s debut collection, Divine Feminine features embroidery designed by the duo, paying homage to the Egyptian Ankh, a symbol in black culture that evokes the embodiment of feminine /masculine verve & a reminder to the woman wearing IHUOMA, that she is modern-day goddess.
"IHUOMA, at its core, is a luxury brand created to celebrate WOC however, is NOT exclusive to ‘her’. Far from it, IHUOMA creates luxurious designs that speak unapologetically to the empowerment of Black women, 'Culture' & spirituality. However, what might appear as a niche concept is in fact a message that resonates beyond colour & to a wider demographic of customers & followers. In a time where views are becoming increasingly binary, IHUOMA has transcended such opinions by the purity of the concept & beauty of the designs.
IHUOMA, has garnered a strong following, growth, key stockists, collaborations with creative influencers & features in fashion & business editorials.
Company Details
- Founded
- -
- Address
- Windsor, Berkshire Sl43sz, Gb
- Industry
- Retail Apparel And Fashion
- Website
- https://ihuoma.co
- Keywords
- Montclair.
- HQ
- Windsor, Berkshire
Ihuoma Questions
IHUOMA's website is https://ihuoma.co
IHUOMA's LinkedIn profile is https://uk.linkedin.com/company/ihuoma
IHUOMA's industry is
Retail Apparel and Fashion
IHUOMA's top competitors are
Taryn Winters Lingerie,
Seasew Beachwear,
Illusions Lingerie,
Felinfatale,
Nudz,
Um.bra,
Suzy Wakefield Designs,
Wezesha Aqua Farms,
Cluster Farming Holding Ltd,
Nude & Not.
IHUOMA's categories are Retail Apparel and Fashion
IHUOMA's founding year is 2020
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