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Selected Achievements:
π Ambu: Developed and implemented the Global Digital Marketing Strategy, including always-on campaign planning, lead generation frameworks, and sales collaboration.
π VELUX: Led the global B2C business side of veluxshop.com, driving e-commerce success. Developped customer journey mapping for key audiences.
π Oticon Medical: Established Social Media Listening for campaign planning, influencer involvement and brand building.
π LEO Pharma: Designed and built the global patient adherence program, mypsoriasis.com.
π Radiometer: Built acutecaretesting.com, a knowledge site with 20,000+ global subscribers.
π What drives me: Seeing the results of collaborative efforts increase sales and deliver measurable business impact.
Iβm a dynamic Head of Digital Marketing with 15+ years of experience leading high-performing teams and driving commercial success through full-funnel marketing strategies. I specialize in optimizing customer decision journeys across B2B, B2C, and Life Sciences, utilizing data-driven insights and emerging technologies such as AI to create tailored, impactful campaigns.
π‘ What I bring to the table:
With expertise in brand awareness, customer engagement, lead generation, and conversion, I excel at connecting marketing and sales to deliver seamless omni-channel strategies. Known for my positive enthusiastic mindset, I empower teams of specialists across Paid Media, CRO, Website Management, Marketing Automation and Content Creation to achieve their best, always keeping business goals front and center.
π I thrive in global, entrepreneurial environments where innovation is key. Always curious, I stay ahead of the curve in digital trends to deliver optimized strategies and solutions.
#DigitalMarketing #TeamLeadership #CommercialExcellence #OmniChannel #LeadGeneration #AI #B2B #B2C #ONO
π+45 71 23 43 73. π§ larsboegner@gmail.com
Company Details
- Industry
- Manufacturing
- Keywords
- Dreamers Collective.
Lars-Boegner Questions
Lars-Boegner's LinkedIn profile is https://www.linkedin.com/company/lars-boegner
Lars-Boegner's industry is
Manufacturing
Lars-Boegner's top competitors are
H+h International A/s,
Likeminded,
Instapaid,
Dreamers Collective,
Tribe Happiness,
Dreyers Fond,
Teach First Danmark,
Bownty,
Hsb,
The Footprint Firm.
Lars-Boegner's categories are Manufacturing
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