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I help recurring revenue companies with $3M+ ARR fix lead flow and operations fast.
Case Studies:
1) Category: Direct Response Health:
- Products: Supplements and Info Products
- Rev: $10M to $100M;
- NP: Up $20M;
- Time: 36 months
- Results:
- increased product launch speed from 2 years to 4 months, and
- rebuilt processing and inventory support.
2) Category: Direct Response Health:
- Products: Supplements and Info Products
- Rev: $10M to $50M;
- NP: Up 580%;
- Time: 22 months
- Results:
- rebuilt ops to end processing problems,
- restructured ops to stop stockouts
- supported finance to monitor cash to avoid challenges, and
- led integration of purchased third party offers.
- Products: Supplements and Info Products
3) Category: Direct Response Health:
- Products: Supplements and Info Products
- Rev: $36M to $44M;
- NP: N/A;
- Time: 6 months
- Results:
- built customer model to develop data driven customer avatars
4) Category: Business Services:
- Products: Retail Services
- Rev: $2M to $8M
- NP: N/A
- Time: 3 years
- Results:
- rebuilt technical infrastructure to support client needs and fight fraud.
5) Category: Building Materials Distribution:
- Products: Retail Services
- Rev: $500M to $1000M
- ROCE: 0% to 32%
- Time: 4 years
- Results:
- designed and led change effort to change inside sales commodity pricing. Built decision model. Used ERP to systematically embed model in process and improve contribution margin.
- rebuilt vendor and product evaluation models. Led to negotiation of improved rebates and product and vendor selection changes.
As a fractional executive, I solve business problems by:
- building simple models of business systems, and
- build and executing experiment driven frameworks.
Problems I solve:
- I want more good customers and less bad customers.
- I want more good days and less bad days.
Company Details
- Employees
- 9
- Founded
- -
- Address
- 2655 Cranberry Drive, Vancouver,bc V6k 4v5,canada
- Industry
- Information Services
- Website
- mckinnons.org
- Keywords
- Direct Response for Health Supplements, Business Model Design and Strategy, Business Management, Technology Management, Consulting, Customer Profitability Models.
- HQ
- Vancouver, BC
Mckinnons Questions
McKinnons's website is mckinnons.org
McKinnons's LinkedIn profile is https://ca.linkedin.com/company/mckinnons
McKinnons has
9 employees.
View email and phone details for 9
employees at McKinnons.
McKinnons's industry is
Information Services
McKinnons's top competitors are
Movemedical,
Leap Creative Group,
Scoutapp,
Cloudmed, An R1 Company,
Sonerim,
Visualvault,
Healthfuse,
Caregiver,
Quartz Ip,
Voyant Health.
McKinnons's categories are Information Services
McKinnons's founding year is 2007
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