Rg communications email format

Hey, my name's Peter. I run the place. A few years ago, I quit my job in journalism without a new gig lined up. A week later, I booked an interview with some marketing agency looking for an email copywriter. They sent me a Zoom link for 10 AM the next morning. An hour before the interview, I opened my Gmail inbox and read every marketing email I'd received over the previous two weeks. They each had 2 things in common: 1) They were all from e-commerce brands. 2) They all sucked. They had no personality, no humour, and no convincing sales pitches. Just a bunch of 10% off coupons with loud graphics that Gmail blocked for spam purposes. By the time I unsubscribed from all of them, it was 11 o'clock. I joined the Zoom call. 10 minutes in, the interviewer showed me examples of email campaigns they'd written for clients. I recognized some of them—I'd just unsubscribed a few minutes before. "Sorry," I told the interviewer. "This job isn't for me." I left the call and immediately started emailing ecom brands. Most of them never replied (I don't blame them; who likes a cold email, anyway?), but a few did. They were interested in testing emails that: ✅ Looked like they were written by a human. ✅ Were funny. ✅ Didn't need coupons to drive sales. It paid off: their sales increased and their emails stopped landing in spam folders. Here's what a couple of them said: "If you suspect you're missing business because getting emails out the door isn't always a top priority, let Peter prove you're right!" -Jonathon Moody, Founder @ Express Brewing. "Peter's skills in email marketing saw almost instant results... All copywriting was thoughtful and engaging, I found myself reading into my own product. 100% recommend working with him." - Liam Plouffe, Founder @ Giga Chew. If your emails aren't generating enough revenue for your brand, you need to try a new approach. I'd be happy to show you how. Cheers, Peter