Alexander Fernandes Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Acuity empowers higher education institutions to look beyond book smarts, and to identify and nurture exceptional professionals by using unique data to generate meaningful insights that influence key academic decisions.
• Developed an effective pipeline of new opportunities through the qualification of leads (SQL, MQL) generated from marketing campaigns, outbound & inbound prospecting while executing personalized marketing strategies to.
• Conducted virtual meetings, in-person conferences, & executed cold calls, while maintaining up to date knowledge of the current market & solutions.
• Collaborated with the Product Marketing team to create copywriting & social media content for promotional campaigns aimed at key products when expanding into new verticals - confirming qualification criteria, provide.
• Assisted with the go-to-market strategy for product expansion into new verticals while developing user and buyer personas & researching the market to learn the competitive environment.
• Coordinated with the product management team to define goals and metrics for the product launch.

Brampton, Ontario, Canada

• Handled administrative duties – completing transactions, filing, & processing paperwork – fostering excellent organizational & multitasking skills.
• Conducted market research to identify low-income families amongst the different wards of the Municipality to help implement a jump-start subsidy program for the less fortunate.
• Provided a high-level of customer service to a broad demographic through in-person & telephone interactions.
• Strong communication and interpersonal skills, with the ability to effectively negotiate and influence at all levels of an organization.
• Proven ability to identify and develop new business opportunities, through a combination of market research, networking, and relationship building.
• Strong analytical skills, with the ability to assess market trends and customer needs, and use this information to inform strategic decision-making.

Brampton, Canada

• Led a team of 40 employees within various city programs, developed lesson plans, scheduling, & 40+ hours of training prior to program implementations - which resulted in one of the highest performing teams citywide.
• Collaborated with the marketing team to plan & promote various city initiatives which focused on at-risk families & youth.
• Translated descriptive & quantitative data into written documentation for year-end reports.

Greater Toronto Area, Canada

• Helped improve & drive business success by delivering sales, meeting quotas & ensuring customer satisfaction.
• Coordinated the development of communications and content for various audiences in correlation to the brands and partners the company collaborated with.
• Assisted in the development and marketing of digital media and social media strategy.
• Developed a strong understanding of buyer personas & the ability to create concise product messaging & positioning.
• Conducted market research through surveys & questionnaires to understand market trends & the various user buyer personas.
• Created successful marketing campaigns for different product launches.

Brampton, Canada

• Assisted the program instructor with various tasks – supervising, leading activities and daily planning.
• Provided a healthy learning atmosphere – suitable for individuals of all ages.
• Aided youth instructors with tasks and duties while maintaining a positive environment within the program atmosphere.
• Worked with At-Risk children, providing emotional support to individuals in need.

Bachelor Of Commerce - Bcom, Global Mangement Studies, Marketing Management

Certificate, Multimedia Storytelling & Content Marketing

Postgraduate Certificate In Product Strategy, Discovering, Developing, Managing And Marketing Products

Iscte Business School - Business Administration Certificate (Ba), International Exchange