Craig Lowe's Location
Nashville Metropolitan Area, United States, United States
Craig Lowe's Contact Details
Craig Lowe work email
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Craig Lowe personal email
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About Craig Lowe
Driving rapid revenue growth for membership, subscription and SaaS businesses can be challenging.I solve that.I’m an accomplished Senior Marketing Leader with extensive US and international experience driving memberships, subscriptions and revenues across the B2B Information, Consumer Media, Events & SaaS sectors.Most recently GM, Memberships at BiggerPockets – the Denver-headquartered educational SaaS platform dedicated to real estate investing – reporting to the CEO with responsibility for guiding the Membership business through a private equity sale process and delivering a playbook for growth, along with the operating structure. Previously, I’ve held progressive membership and marketing leadership roles including SVP Memberships & Subscriptions at EnsembleIQ, and VP Global Audience Marketing at Dow Jones, growing recurring revenues and platform sales for WSJ Professional - the premium B2B membership, enterprise sales and events arm of The Wall Street Journal. My early career was with BMI Research – a Fitch Group Co., Espicom BI and Saga Publishing.I'm now the Founder of Recurve Consulting, partnering with business leaders and equity investors to rapidly accelerate the growth in their predictable recurring income streams and build lasting customer relationships.AREAS OF EXPERTISE:· Leadership· Commercial Strategy & P&L Management· Subscriptions & Memberships Strategy· GTM Strategy & Marketing Campaign Execution· Data Analysis & Data-Driven Decisions· Stakeholder Management· Talent Development & High-Performance Team Building· Audience Development & Demand GenerationThank you for your interest in my profile. For networking or to discuss role opportunities please connect with me here on LinkedIn.
Craig Lowe's Current Company Details
Craig Lowe Work Experience Details
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FounderRecurve Consulting LlcNashville, Tn, Us
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Strategy AdvisorAtlas Advisory Nov 2024 - Present -
FounderRecurve Consulting Llc Aug 2024 - PresentRecurve Consulting accelerates recurring revenue growth and value creation. We partner with businesses and equity investors to design, launch, and scale sustainable subscription, membership and SaaS recurring revenue models.By combining strategic advisory, data-driven insights, and proven methodologies, we help clients optimize revenue, enhance customer lifetime value, and build resilient businesses.Our expertise spans:- Model design and validation- Data analytics and optimization- Financial modeling and forecasting- Customer acquisition, engagement and retention- Revenue optimization and churn reduction- Organizational transformation and efficiencyReady to transform your business? Contact Recurve Consulting today for a complimentary consultation. Email: craiglowe@recurveconsult.comPhone: +1 615 573 8415
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General Manager, MembershipsBiggerpockets Jul 2023 - Aug 2024Denver, Colorado, UsBiggerPockets is the leading content, community and technology platform for helping investors succeed in real estate and achieve financial freedom.Role Focus: Reporting to the Chief Executive Officer with responsibility for guiding the Membership business through a private equity sale process and delivering a playbook and operating structure for growth.Key Responsibilities:- Develop and Execute Membership Strategy: Create a comprehensive strategy to transform BiggerPockets into a one-stop-shop for real estate investors, focusing on subscription and recurring revenue models.- Build and Grow the Membership Business: Launch, scale, and optimize subscription products and features to drive customer acquisition, retention, and lifetime value.- Foster Strategic Partnerships: Identify and cultivate partnerships with complementary businesses to enhance the membership offering and explore potential acquisition opportunities.- Lead and Develop the Team: Build a high-performing team capable of executing the membership strategy and achieving business goals.- Drive Operational Excellence: Establish key performance indicators, implement data-driven decision making, and optimize operational processes to maximize membership revenue and profitability. -
Growth Marketing Consultant - Driving Revenue & Retention For Saas, Membership & SubscriptionsFreelance Mar 2023 - Jul 2023I work with B2B SaaS, media, membership, data, event and technology companies on developing marketing strategies (and tactics) that align and, more importantly, deliver against their sales goals. A seasoned marketing leader who is capable of driving change within an organization (large or small), with specialist focus on membership and subscriptions, demand generation, client engagement and retention, marketing automation, audience development, enterprise sales, event marketing and more. I am a data geek, I live by the numbers and ROI is central to all of my decision making. Finally, I practice what I preach and am fully capable of rolling up my sleeves and teaching by example. For more information or if you would like to understand my proven track record, simply send me a connection request.
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Senior Vice President, Membership & SubscriptionsEnsembleiq Apr 2022 - Mar 2023Chicago, Il, UsEnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the retail path to purchase. Role Focus: Reporting to the Chief Executive Officer, responsible for the overall strategy and best practice delivery of membership and subscription products across the organization.Key Responsibilities:- Identify, create and execute new monetization streams centered around membership and subscriptions initiatives;- Lead, develop and grow a high performing team of specialists responsible for product development, content creation, marketing and sales; - Own and develop the membership and subscriptions P&L, including the development and go-to-market launch of new products and services, and provision of best practice guidance and mentoring to existing product lines;- Define and execute the commercial and audience growth strategy, including new customer acquisition, customer upsell and cross selling, customer engagement and retention. -
Vice President, Global Audience Marketing - Wsj ProfessionalDow Jones Jan 2020 - Apr 2022New York, Ny, UsWSJ Professional is the premium B2B membership, community and events arm of The Wall Street Journal.Role Focus: Reporting to the Chief Enterprise Subscriptions Officer, primarily responsible for delivering audiences for WSJ's global events business and developing membership growth strategies for all of WSJ's Professional membership propositions, including WSJ Executive Memberships, WSJ Pro and WSJ Enterprise.Key Responsibilities:- Lead the audience marketing team that deliver curated audiences for over 130 conferences and events/annum, underwriting WSJ’s Live Journalism P&L - including sponsorship revenue and event ticket sales;- Lead the membership marketing team that deliver marketing growth strategies and demand generation programs for all of WSJ’s professional/B2B membership offerings;- Define, develop and execute go-to-market strategies for all new event franchises, memberships and enterprise subscription propositions;- Define, develop and execute member engagement and retention programs that focus on delivering improved LTROI across the group;- Member of the WSJ Professional and Live Journalism SLT, leading cross functional groups across the Dow Jones matrix to deliver against the departments strategic priorities;- Owner of the CRM strategy, operational processes and marketing technology for WSJ Professional business;- Management responsibility for a team of 25 including Marketing, Operations and Data/Analytics; -
Global Membership Director - Wsj ProfessionalDow Jones Feb 2018 - Jan 2020New York, Ny, Us
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Membership Marketing DirectorDow Jones Nov 2015 - Jan 2018New York, Ny, Us
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General Manager And Head Of MarketingBmi Research - A Fitch Group Company Oct 2008 - Nov 2015London, GbBMI Research provides key macro-economic, financial markets, political and industry data, forecasts and analysis on 200 country markets and 24 industry verticals. This research helps multinational corporations, financial institutions and governments formulate business development and growth strategies to manage their global operations.Role Focus: Reporting to the CMO/CTO, primarily responsible for the P&L of the Reports and Newsletter business, managing the migration of clients onto BMI’s Enterprise online service and delivering key projects for the Executive Leadership team. Key Responsibilities:- Defining and delivering the marketing strategy and budget for BMI’s Reports and Newsletter business, along with driving nurtured and qualified leads for the Enterprise sales team;- Owner of the client retention programme, focussing on client on-boarding, cross-sell, renewal and upgrade either on Reports or to BMI’s Enterprise service;- Author and owner of BMI’s audience development and demand generation programme, managing a 40fte Outsource operation which delivers on profile leads to go into sales & marketing activity;- Management responsibility for a team of 27 marketing, customer service and sales specialists;- Product owner for BMI’s Subscription Management and CRM systems, devising and prioritizing the development roadmap to improve process, productivity and profitability;- Developing the go-to-market strategy for all new product/service launches. -
General ManagerEspicom Business Intelligence Feb 2013 - Apr 2014Chichester, West Sussex, GbEspicom Business Intelligence has a 30-year pedigree in providing business intelligence on Medical Devices, Pharmaceutical & Healthcare and Therapeutics across global markets.Role Focus: An autonomous role reporting to the CEO's and Director of Marketing, responsible for the P&L of BMI Research’s first acquisition business. Primarily focused on commercial performance, along with the management of the wider business, to optimize process and profitability.Key Responsibilities:- Maintain all BMI Research responsibilities in conjunction with Espicom;- Line management of the Sales and Marketing teams;- Apply the skills, discipline and structure developed at BMI to the under-performing Espicom business; - Shared owner of the product development strategy with the Head of Research, ensuring that the product schedule and services best matched market requirements; - Work closely with all departments in order to integrate this acquisition business into its parent, BMI; - Manage and motivate the workforce in all disciplines to drive sales & profitability. -
Head Of Subscriptions MarketingSaga Plc. Nov 2006 - Oct 2008London, GbSaga offer an array of products and services exclusively for the over 50s, including insurance, holidays and the UK's best selling monthly magazine.Role Focus: Reporting to the Managing Director, responsible for the P&L of Saga Magazine and developing Saga Magazine’s brand, messaging and marketing programs to deliver key business objectives. Key Responsibilities:- Driving awareness of the Saga brand, increasing client acquisition and retention through multiple channels; - Planning and implementation of subscription strategy and budget; responsible for over 650,000 paying subscribers, £6,850,000 revenue and £1,500,000 marketing spend per annum;- Managing a team of 14, including Sales, Marketing and Circulation; -
Subscriptions Marketing ManagerEuromoney Institutional Investor Nov 2003 - Nov 2006London, GbEuromoney Institutional Investor Plc is an international B2B information company focussed on the global financial community.Role Focus: Reporting to the UK Head of Marketing, responsible for planning and implementing the subscriptions and circulation strategy for the company’s flagship publication, Euromoney magazine. -
Circulation And Subscriptions Marketing ManagerCentaur Media Plc Feb 2000 - Nov 2003London, GbCentaur is a leading UK based business information and media group.Role Focus: Reporting to the Group Marketing Director, providing an account manager service to each magazine’s Publisher and delivering the desired ABC audits for the Financial & Engineering portfolios.
Craig Lowe Skills
Email Marketing
Digital Marketing
Subscriptions
Lead Generation
Direct Marketing
Strategy
Management
Digital Strategy
Marketing
Marketing Strategy
B2b Marketing
B2b
E Commerce
Circulation
Campaign Management
Online Marketing
Marketing Communications
Market Research
Magazines
Marketing Management
B2b Marketing Strategy
Business Strategy
Crm
Web Analytics
Performance Improvement
Team Motivation
Publishing
New Business Development
Ppc
Online Publishing
Sem
Process Improvement
Project Management
Social Media Marketing
Craig Lowe Education Details
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University Of WorcesterBusiness Management And Sports Science -
Brookfield Community School, Chesterfield
Frequently Asked Questions about Craig Lowe
What company does Craig Lowe work for?
Craig Lowe works for Recurve Consulting Llc
What is Craig Lowe's role at the current company?
Craig Lowe's current role is Founder.
What is Craig Lowe's email address?
Craig Lowe's email address is cr****@****nes.com
What schools did Craig Lowe attend?
Craig Lowe attended University Of Worcester, Brookfield Community School, Chesterfield.
What skills is Craig Lowe known for?
Craig Lowe has skills like Email Marketing, Digital Marketing, Subscriptions, Lead Generation, Direct Marketing, Strategy, Management, Digital Strategy, Marketing, Marketing Strategy, B2b Marketing, B2b.
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