Atlas Advisory

𝗔𝗯𝗼𝘂𝘁 𝗨𝘀 Atlas Advisory is a specialist advisory business focused on maximising the value of recurring revenue assets for private equity backed companies. We concentrate exclusively on recurring revenue optimisation, providing expertise across SaaS, B2B, and B2C sectors. Our approach combines real-world experience with proprietary methodologies, data-driven insights, and a commitment to measurable results. 𝗢𝘂𝗿 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 Our mission is to deliver clear, actionable strategies that optimise recurring revenue value, driving higher EBITDA multiples and aligning performance with exit readiness. We work alongside our clients to strengthen their market positions, ensuring they are well-prepared to maximise value at every stage of the investment cycle. 𝗢𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 Founded by recurring revenue experts Kerin O’Connor and Julian Thorne, Atlas Advisory brings decades of hands-on experience in building and scaling subscription, membership, and SaaS-based businesses. Our team leverages a network of industry specialists with deep expertise in all elements of the recurring revenue model - from pricing and financial forecasting to customer research and digital marketing. 𝗢𝘂𝗿 𝗨𝗻𝗶𝗾𝘂𝗲 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝘆 Central to our work is the Atlas Recurring Revenue Loop Model, a holistic, customer centric framework encompassing marketing, sales, operational, financial, and analytical strategies to strengthen customer relationships and drive long-term recurring revenue growth. 𝗪𝗵𝗼 𝗪𝗲 𝗦𝗲𝗿𝘃𝗲 Atlas Advisory partners with private equity firms and management teams who prioritise recurring revenue growth. Whether optimising an existing value creation plan or preparing for an exit, we tailor our strategies to the unique challenges and investment timelines of our clients. 𝗚𝗲𝘁 𝗶𝗻 𝗧𝗼𝘂𝗰𝗵 Discover how Atlas Advisory can help your business unlock the full potential of its recurring revenue assets. Contact us today to start a conversation.