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Julian Thorne Email & Phone Number
Co-Founder
at
Atlas Advisory
1 work email found
@dovetailservices.com
1 phone found area 203
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Co-Founder
Location
London, England, United Kingdom
Company size
Who is Julian Thorne? Overview
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Quick answer
Julian Thorne is listed as Co-Founder at Atlas Advisory, a with 5 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at dovetailservices.com, phone signal with area code 203, and a matched LinkedIn profile for Julian Thorne.
Julian Thorne previously worked as Chief Operating Officer at Sub(X) and Non Executive Director at History Today Magazine. Julian Thorne holds Dip Dm Fellow Idm from Institute Of Data And Marketing (Idm).
Company email context
Email format at Atlas Advisory
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{first}.{last}@dovetailservices.com
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Profile bio
About Julian Thorne
I love building recurring revenue businesses and the value they create.It wasn’t always that way.At first I wanted to be a journalist. I joined a media company's graduate program, hoping it would lead there. It didn’t. Instead, I was tasked with solving subscriber retention issues for a magazine. I failed, but that’s when it all began. That experience sparked a deep interest in recurring revenue models. Since then, I’ve dedicated myself to growing recurring revenue businesses with some big exits along the way.Over the years, I've learned a few key lessons:𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴• If a product doesn’t meet customer needs, no amount of great marketing can save it. • I saw this as the CEO of a business services company, where the successful clients were those focused on customer needs, not their own.𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗰𝗵𝘂𝗿𝗻) 𝗶𝘀 𝗧𝗛𝗘 𝗻𝘂𝗺𝗯𝗲𝗿• The health of a recurring revenue business is reflected in its retention rate. Strong retention signals product/market fit, weak retention needs sorting – fast. • I learnt this early on, eventually writing a book on the subject. 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝗺𝗮𝘁𝘁𝗲𝗿• Too many businesses make the wrong promises to the wrong people = customer churn. B2B SaaS seems particularly prone to this.• I founded a consultancy that helped multiple distressed businesses turn this around.𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗹𝗼𝘃𝗲 𝗿𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲• I’ve worked for, advised and invested in several investor-backed recurring revenue businesses, some achieving significant exits. • For example Dennis Publishing’s £300M+ exit in 2021, 3 years after a £166M acquisition by Exponent PE. I was the CCO.𝗗𝗮𝘁𝗮 𝗶𝘀 𝗽𝗿𝗶𝗰𝗲𝗹𝗲𝘀𝘀• Understanding customer behavior through data is the secret to serving customers better. • As COO at AI scaleup Sub(x) I saw the transformational marketing power of combining AI with customer data.• Sub(x) exited to US listed Zuora in 2024.𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝘄𝗼𝗿𝗸𝘀• Recurring revenue businesses demand strong teamwork across functions. • I’ve led teams of all sizes and served on both executive and NED boards. • I truly enjoy building and coaching teams. I’m told I’m good at.Let's connect if you're passionate about recurring revenue models or seeking insights to scale your business. Professional skills:NED and Trustee experience | Founder advisor | Customer Value Proposition | Customer acquisition | Retention/churn optimisation | Pricing strategies | Revenue Ops | LTV models | Customer adoption | GTM strategies | Martech procurement
Listed skills include Digital Marketing, Direct Marketing, Publishing, Magazines, and 22 others.
Current workplace
Julian Thorne's current company
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Atlas Advisory
11 roles
Julian Thorne work experience
A career timeline built from the work history available for this profile.
Chief Operating Officer
Sub(x) uses a self learning AI Autopilot to enable clients to get the right message to the right user at the right time on client’s owned media. Sub(x) is a B2B SaaS business.• Joined the business full time as COO after being a founder advisor for several years. • Following a period of triple digit ARR growth and the acquisition of several large media clients in the UK, Europe and the US, Sub(x) was sold to Zuora, the US listed subscriptions billing platform. • Exited the business post sale completion.
Jun 2022 - Aug 2024
Non Executive Director
Led strategic initiatives and provided governance as Non Executive Director at History Today Limited. • Simplified the ownership and governance structure.• Supported the executive team in restructuring the business and diversifying revenues.
Jul 2017 - Dec 2022
Chief Customer Officer
Future plc is the global platform for specialist media.• Joined as CCO post the acquisition of Dennis Publishing.• Integrated and restructured the global customer revenues team of 80.• P&L responsibility for £100M+ customer revenues and £20M+ marketing budget.
Nov 2021 - Apr 2022
Board Advisor And Shareholder
Oneninefive are demand generation specialists for global B2B brands. Experts in creating demand and delivering pipeline opportunities.• Advised the founder on scaling the business and preparing it for sale.• Exited the business following a successful trade sale to Agent3, part of the Next 15 Group plc.
Oct 2016 - Nov 2021
Chief Customer Officer
Dennis Publishing was a private publishing business operating in the US and UK owned by Exponent Private Equity. Customer and subscription revenues accounted for 75% of total revenues.• Recruited as CCO to help prepare the company for sale.• Restructured and transformed the Customer Revenues Team globally.• Delivered consistent 22% customer and subscription revenue CAGR.• Integral part of a small executive team that sold the business to Future plc for £300M 3 years after Exponent acquired the business for £166M.
May 2020 - Oct 2021
Founder And Owner
The Big Wheel Consultancy Ltd
Founded a boutique consultancy provided marketing and data consultancy services to business operating or launching a recurring revenue business model.• Created a series of innovative marketing and customer data play books to drive recurring revenue growth.• Sold consultancy services, usually at board level, across multiple verticals including membership organisations, D2C, B2B, B2B SaaS and B2C.• Clients included The Telegraph, British Medical Association, Discovery, The Economist and eHarmony plus PE backed Hussle, Moo and Itch.
Jan 2014 - May 2020
Ceo
Dovetail Services Ltd
Dovetail provided outsourced subscription fulfilment business services in the B2B and B2C sectors for 70+ media clients transacting over £120m pa.• Headhunted to run a successful joint venture owned by the BBC and Dennis Publishing taking the company from 3rd in the market to 1st within 5 years.• Grew the client base by 60% with new client wins including Associated Newspapers, News International, Haymarket and UBM.• Led the company during the successful sale of the BBC JV shareholding to private equity owned Immediate Media in 2011
Nov 2006 - Dec 2013
Board Member And Trustee
Board member and Trustee of Merlin (Medical Emergency Relief International). Merlin was an international charity providing health care in fragile and failing states. In 2013 Merlin merged with Save the Children.
Dec 2005 - Jun 2008
Marketing Director - Divisional Board Level
Saga Group Ltd was the largest provider of services to the over 50s in the UK. Owned by private equity firm, Charterhouse.• Marketing Director of the Media division, consisting of radio stations, the biggest subscription based magazine in the UK and a rapidly expanding digital footprint.• Wrote and implemented a one year 'turn around' budget which delivered a 500% increase in EBITDA performance.
Aug 2005 - Nov 2006
Circulation Director - Main Board
Various commercial roles including subscription marketing, retail sales, direct sales, digital and direct marketing strategic planning and implementation. Leading consumer magazine brands worked on included; The Week, Auto Express, PC Pro and Viz.
Nov 1993 - Jul 2005
3 education records
Julian Thorne education
Dip Dm Fellow Idm
Post Graduate Diploma In Direct Marketing
1St Class Ba (Hons) International History And Politics, 1St Class Ba (Hons)
FAQ
Frequently asked questions about Julian Thorne
Quick answers generated from the profile data available on this page.
What company does Julian Thorne work for?
Julian Thorne works for Atlas Advisory.
What is Julian Thorne's role at Atlas Advisory?
Julian Thorne is listed as Co-Founder at Atlas Advisory.
What is Julian Thorne's email address?
AeroLeads has found 1 work email signal at @dovetailservices.com for Julian Thorne at Atlas Advisory.
What is Julian Thorne's phone number?
AeroLeads has found 1 phone signal(s) with area code 203 for Julian Thorne at Atlas Advisory.
Where is Julian Thorne based?
Julian Thorne is based in London, England, United Kingdom while working with Atlas Advisory.
What companies has Julian Thorne worked for?
Julian Thorne has worked for Atlas Advisory, Sub(X), History Today Magazine, Future, and Oneninefive.
How can I contact Julian Thorne?
You can use AeroLeads to view verified contact signals for Julian Thorne at Atlas Advisory, including work email, phone, and LinkedIn data when available.
What schools did Julian Thorne attend?
Julian Thorne holds Dip Dm Fellow Idm from Institute Of Data And Marketing (Idm).
What skills is Julian Thorne known for?
Julian Thorne is listed with skills including Digital Marketing, Direct Marketing, Publishing, Magazines, Digital Strategy, Management, Digital Media, and Email Marketing.
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