I love building recurring revenue businesses and the value they create.It wasn’t always that way.At first I wanted to be a journalist. I joined a media company's graduate program, hoping it would lead there. It didn’t. Instead, I was tasked with solving subscriber retention issues for a magazine. I failed, but that’s when it all began. That experience sparked a deep interest in recurring revenue models. Since then, I’ve dedicated myself to growing recurring revenue businesses with some big exits along the way.Over the years, I've learned a few key lessons:𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴• If a product doesn’t meet customer needs, no amount of great marketing can save it. • I saw this as the CEO of a business services company, where the successful clients were those focused on customer needs, not their own.𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗰𝗵𝘂𝗿𝗻) 𝗶𝘀 𝗧𝗛𝗘 𝗻𝘂𝗺𝗯𝗲𝗿• The health of a recurring revenue business is reflected in its retention rate. Strong retention signals product/market fit, weak retention needs sorting – fast. • I learnt this early on, eventually writing a book on the subject. 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝗺𝗮𝘁𝘁𝗲𝗿• Too many businesses make the wrong promises to the wrong people = customer churn. B2B SaaS seems particularly prone to this.• I founded a consultancy that helped multiple distressed businesses turn this around.𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗹𝗼𝘃𝗲 𝗿𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲• I’ve worked for, advised and invested in several investor-backed recurring revenue businesses, some achieving significant exits. • For example Dennis Publishing’s £300M+ exit in 2021, 3 years after a £166M acquisition by Exponent PE. I was the CCO.𝗗𝗮𝘁𝗮 𝗶𝘀 𝗽𝗿𝗶𝗰𝗲𝗹𝗲𝘀𝘀• Understanding customer behavior through data is the secret to serving customers better. • As COO at AI scaleup Sub(x) I saw the transformational marketing power of combining AI with customer data.• Sub(x) exited to US listed Zuora in 2024.𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝘄𝗼𝗿𝗸𝘀• Recurring revenue businesses demand strong teamwork across functions. • I’ve led teams of all sizes and served on both executive and NED boards. • I truly enjoy building and coaching teams. I’m told I’m good at.Let's connect if you're passionate about recurring revenue models or seeking insights to scale your business. Professional skills:NED and Trustee experience | Founder advisor | Customer Value Proposition | Customer acquisition | Retention/churn optimisation | Pricing strategies | Revenue Ops | LTV models | Customer adoption | GTM strategies | Martech procurement