Danilo Porto Email & Phone Number

Winter Garden, Fl, Us

Orlando, Florida, United States

• Increased Margin Contribution (2023 vs 2022) by completely changing all supply chain and logistics processes, reducing several costs, and improving Inventory Management for Panebras.• Developed an innovative corporate workflow to expand software usage, reducing costs in Preventive Fleet Maintenance.• Convinced CEO and Senior Leaders to implement a new process for Inventory Management in multiples warehouse facilities, keeping optimized logistic cost and guaranteeing quality control for frozen and refrigerated products from Brazil.• Enhanced the Sales Process by sharing optimized forecasting and providing efficient Customer Service, directly impacting on 100% of company portfolio (distributed in 24 states and 400 points of sale).• Implemented a new facility layout and organization, resulting in enhanced inbound/outbound process, boosting shipment and delivery process, reaching more than 48% in operational efficiency.

• Negotiated all purchase orders for main categories as: beverages, meat, Hispanic products, food service, disposables, packages, janitorial and office supplies; Improved cost savings and gross margin on bakery, deli, meat, and restaurant productions.• Expanded meat category sales by 28% by designing a new promotional calendar and optimizing forecast with vendors and suppliers, developing strong win-win partnership.• Influenced the Finance Director to speed up some specific document analyses / records to have accurate weekly cash flow procedures to support short and long-term new merchandising strategies.• Conducted an innovative update on the ERP system to include relevant data record and built a new market tree, resulting in better internal reports and analysis for decision making.

São Sebastião Do Paraíso E Região, Brasil

Conducted in-depth market research, leveraging marketing data analysis to generate valuable insights into shopper behaviors and attitudes, expanding the category management process to create a new framework aligned with market leaders.• Recovered R$ 2.9M in lost sales in seven months by restructuring the OSA (on shelve availability) solutions, aggregating new business intelligence to verify a database with 13,000 items daily, reporting problems to store managers to act on it.• Designed and executed new merchandising strategies, leading 18 main CPGs and FMCGs categories in the Brazilian Market as: bakery goods, infused teas, main-stream and draft beers, biscuits, snacks, dessert products, noodles, coffee, frozen meals, personal care, baby care, diapers / wipes, and hair treatment.• Promoted category sales growth by 25%, increasing profitability by 15%, and optimizing assortment and space management to enhance supply chain efficiency, on-shelf availability, and shopper satisfaction.• Forged strategic partnerships with renowned global brands such as Kimberly & Clark, Nissin-Ajinomoto, Bauducco, Ab-InBev, Danone, Bimbo, and General Mills, establishing strong industry connections.• Developed and maintained project scorecards, measuring progress against defined KPIs, providing analysis and next-step recommendations.• Developed category insights data accuracy and data presentation process, designing clear and meaningful data visualizations, interacting directly with all stakeholders to present results and discuss KPIs.• Led improvement of systems designing modifications and reports for review from other departments on a must-need basis.

• Taught classes on Marketing, Merchandising and Campaign Planning, Semiotic, Package Design, Graphic Production.

Bachelor'S Degree, Public Relations, Advertising & Communications

Graduate Degree, Education, Especialista

Bachelor'S Degree, Marketing & Comunication