Grace White Email & Phone Number

New York City Metropolitan Area

Warmond, South Holland, Netherlands

- Aided the strategic development and execution of brand activations with distributors within the EU & UK, including travel arrangements, vendor communications, and day-of coordination.- Worked cross-functionally with creative, trade, e-commerce, PR, and product teams to ensure consistency through all integrated marketing channels and alignment with brand objectives.- Owned press and influencer sampling efforts including forecasting, sample ordering, shipping management, briefing, and showroom coordination.- Managed communication with an international network of athletes through the build-out and deployment of newsletters. - Maintained a database of activation materials and digital assets for streamlined access.- Optimized activation budgets exceeding 50,000 euros, tracked vendor invoices, and created POs.- Improved the consumer e-commerce experience by utilizing in-depth knowledge of product offerings to create wireframing.- Contributed to the development of yearly Outlet, Commercial, and Integrated Calendars.- Used performance data to inform further strategy, build decks, and present findings to the C-suite.- Analyzed relevant industry, culture, and audience trends to inform and audit brand strategy.

Charlotte, North Carolina, United States

- Built strong relationships with key accounts to better advocate for their needs and identified opportunities for vertical and horizontal growth within the region.- Supported key accounts through comprehensive brand and product education, ensuring accounts received the appropriate training and materials for their region to effectively sell products.- Owned regional brand activation strategy from pre-launch to completion including timelines, vendor coordination, caring for VIPs, and day-of setup and breakdown. - Leveraged Key Account and Key Opinion Leader relationships to support the regional sampling strategy through mutually beneficial brand events and activations to drive sales in the region.- Managed regional budgets exceeding 10,000 USD for brand activations around key moments.- Presented post-event recaps to provide insights and recommendations for future events.- Gained consumer insights and analyzed competition to develop the regional sampling strategy.

- Managed a team of 5 and served as direct report to Creative Director and Editor-in-Chief. - Used story-telling and communication skills to bring campaigns to life and track success. - Organized 20+ experiential marketing events in the community to drive brand awareness.- Served as the key point of contact with models, photographers, and external agencies.- Wrote briefs to clearly communicate deliverables and deadlines with all stakeholders.

Boone, North Carolina, United States

- Served as a member of the Executive Board that provides support to the chapter of 200+ women.- Lead the Marketing and Recruitment Team, who assumes responsibility for chapter recruiting, marketing, and public relations, in the development of the Strategic Marketing Plan.- Developed recruitment education strategy and delivered presentations, resources, and functional training to the organization’s 200+ members to empower strong brand representatives. - Collaborated with the Marketing and Recruitment team to ensure that everything produced (apparel, events, and social media content) was cohesive with the brand guidelines of the Alpha Delta Pi brand.

- Updated all socials with original content that promotes the ideals of Alpha Delta Pi to keep current members and alumni connected.- Utilized Google Analytics to measure, understand, and optimize engagement which grows on average 7% weekly.- Engaged with followers by responding to direct messages and comments to address any questions, comments, or concerns.- Designed original promotional graphics for use digitally, on print, and on merchandise.- Collaborated with the Marketing and Recruitment team to ensure the content is cohesive with brand guidelines and goal of attracting Potential New Members.

Rome, Latium, Italy

- Established and managed relationships with over 100 global influencers whose values and qualities aligned with the brand's mission and identity as well as those of our core demographic.- Briefed influencers on the latest collections and User-Generated Content expectations, ensuring a cohesive representation of the brand and alignment with campaign strategy.- Conducted thorough analyses of the brand’s campaign performance using KPIs such as engagement, CTR, and sales increase from channels including Instagram, Facebook, and TikTok.- Presented comprehensive reports of campaign insights and identified opportunities for growth.

- Executed social media strategies for 10 brands simultaneously on platforms such as TikTok, Instagram, Facebook, and Pinterest with a combined reach of over one million followers.- Produced engaging and educational UGC content to be utilized on brands social platforms.- Utilized Shopify to optimize user experience and increase revenue up to 50%.

Blowing Rock, North Carolina, United States

- Drove sales upwards of $500 per transaction by maintaining a high level of product expertise- Provided quality customer service by styling and recommending merchandise to upwards of 50 customers a day to give them the luxury experience that is synonymous with Polo Ralph Lauren- Communicated knowledge of current promotions, policies regarding payment, and exchanges- Styled original window displays, style models, and create showcase tables based on suggestions from Polo Ralph Lauren Corporate to highlight seasonal and promotional merchandise - Anticipated obstacles to proactively take action and make recommendations to get efforts back on track.

- Instructed enriching dance classes for children ages 3-9 weekly, in a variety of different dance styles including ballet, modern, and jazz.- Created an engaging lesson plan unique to each genre of dance with an age-appropriate curriculum to ensure the proper development of each students technique and skills. - Communicated clearly with parents on topics such as rehearsal dates, costumes, recital locations, and their childs' progress.

Masters, Fashion Brand Management

A life long learner, I returned to school to obtain my Master's degree in Brand Management from Polimoda in Florence, Italy. During this.

Honors Bachelors Of Science In Business Administration, Digital Marketing, 3.56

Activities and Societies: Walker College of Business Honors Program, Alpha Delta Pi Sorority, The Collective MagazineMinor: Apparel Design.

Fashion/Apparel Design

I will always be grateful to have had the opportunity to gain worldly experience, network globally, and study Apparel Design &.