Irene Hwang Email & Phone Number

- Led team of 5 consultants to present deck of need for solar backup, market analysis, and assignment of quantifiable value of backup for a solar energy company - Researched industry segments with potential areas of AI replaceable opex for a leading VC firm

New York, New York, United States

- Analyzed and cleaned vendor inventory data to push a recommendation for profitable SKUs for go-forward strategy post-bankruptcy- Conducted pharmacy retail competitor and internal analysis for guided strategy to extend project from front-end sales - Visited stores to compare client datasets of fixtures to those existing on gondolas and conversed with managers about POGs and fixture assignments to assess future interchangeability

- Plan and execute launch of founder's new brand onto various platforms, strategize and implement newsletter launch, create content archetype, and set up new profile. - Copywriter for startups and medium-sized businesses for Linkedin posts.

- Analyzed competitor benefits and weaknesses, market size/scale, and current trends within the DDoS products market, providing key insights to the marketing and sales teams that was incorporated into Lumen’s mid-market entry campaign- Collaborated with Black Lotus Labs engineer to create an extensive FAQ doc about Rapid Threat Defense service to be internally used by sales team- Researched and analyzed the competitive landscape of DDoS and threat reports, identifying key players, report trends resulting in a comprehensive report for Lumen’s Q1 2023 report post-mortem and incorporated into the Q2 report. - Composed a comprehensive cybersecurity terminology blog post on multi-vector DDoS attacks after extensive research

- Edit white papers, handle social media outlets, edit and film content during conventions with Nancy A. Shenker- Participate in marketing consulting projects via the OnSwitch Marketing Agency- Spearhead the split between professional and personal brand for Shenker

- Co-founded a social media consultancy group (5 team members) that creates social media campaign concepts, develops innovative internal ambassador/influencer management strategies, and handles content production- Worked with clients such as The Myers Briggs Company, Starbucks, Every Man Jack, Pit Viper, & Smashburger- Restructured the ambassador program for Campus Abuzz, which was implemented into their Fall ’21 program, created the Back to School campaign for Bubble Skincare, and managed Mission Zero social media content- Featured on Denver 9 News and Denver Westwood for pro-bono consulting services success that increased foot traffic for a local restaurant by 5000%

- Interviewed and assisted in researching the transition from academic writing to business anthropological writing with Prof. Greg Urban of the Dept. of Anthropology at the University of Pennsylvania- Strategized marketing tactics for his new book, created a website for the Business Anthropology course, and provided research in the business anthropology book field

Education record

Education record