Oversees for both LANEIGE and Innisfree’s design execution plan and strategy for paid, digital, e-com, print, OOH, event, VMD, VR/Metaverse projectLeads 360 brand campaigns, providing hands-on art direction and content creation from pre to post production while working closely with senior creative director and managing both in-house Brand and Digital Graphic design teams, as well as freelancers, for LANEIGE and Innisfree.

Collaborated closely with creative director on art direction and content creation for LANEIGE, Innisfree, Sulwhasoo, and AMOREPACIFIC used in non-APAC regions such as NOAM & EMEA. This included aligning direction with Marketing & CMO, creating pitch decks, mood boards and shotlists and leading pre & post production while managing external vendors and partners, including production, photo and video editing agencies, photographers, videographers, retouchers, 3D artists, stylists, colorists, etc

Tory Burch:Collaborated with Sr. digital director and editorial team to concept seasonal messages for campaigns and design marketing materials, templates and digital guidelines for the brandTranslation LLC:Worked with creative director on Google Play Music content strategy and creation. Chandelier Creative:Worked with creative directors to create strategy, branding deck and online ads for Bloomingdale’s, Aloha, Adam Selman and Old Navy. Why Not Smile :Worked with creative director from conceptual process to final execution of creative ideas across branding, photography, digital and production for clients: Dr. Jart, Too Cool for School, Papergram,

Global Social Media - Worked on global 360 campaigns from strategy development to tactical execution for MAC global channels including Instagram (21M), Facebook (19M), Snapchat, Tumblr, Pinterest, and YouTube- Responsible for creating strategy and branded content in support of Big 4(New York, Paris, London, Milan) and Secondary Fashion Week, collection/ product launches, events and promotions around the globe: art direction for photoshoots, video and photo shoots for backstage tutorials and makeup artistry representation for Fashion Week, photo and video edits, photo retouch, etc- Worked on content guideline handing out to MAC artists in international markets- Worked with external agencies, artists, influencers, and media partners to drive forward 360 campaigns

- Designed UX/UI for in-store virtual try-on app and TF landing and brand page for e-commerce- Worked with executive marketing and design directors to create online/social media assets such as emails, digital crops, banners, video edits, etc