As a Senior Product Designer at DP World, I have led key projects focused on improving design systems and logistics platforms. My work includes: 1. Design System: I led the creation of a multi-brand design system from the ground up, ensuring it is scalable and adaptable to various brand needs. I worked closely with designers and developers, mentoring the team and guiding them in building a robust system that is now used across multiple products. 2. Logistics Platform Revamp: I drove the redesign and development of a shipment booking platform, making the process more seamless and user-friendly. By focusing on aligning the design with business goals, the platform now delivers an improved experience for users. 3. P&O Ferrymasters Platform: I led the design efforts to build a shipment booking platform for P&O Ferrymasters, a leading European logistics provider. This platform simplifies complex logistics requirements, enabling efficient booking and management of freight shipments.Through these projects, I’ve worked to create scalable solutions, mentor team members, and deliver impactful results that meet both user needs and business goals.

As a Senior Product Designer at H&M, I led design efforts for key projects impacting millions of users globally while actively contributing to collaboration and team-building activities. I also provided advanced Figma training to designers and was a part of the Figma Reps program. My work focused on two major areas: 1. Group Loyalty and Login: • Led the design for H&M Sign In and Sign Up (Web & App) worldwide, ensuring seamless experiences for millions of users. • Designed Authentication and Authorization flows for the new commerce platform, aligning them across all touchpoints. • Conducted user research, created user journeys and flows, and collaborated closely with stakeholders to validate solutions. • Developed high-fidelity wireframes that were thoroughly tested with users to deliver an optimised experience. 2. My Personal Data (MPD): • Designed a GDPR-compliant data privacy portal for customers of H&M and its 7 portfolio brands, spanning over 100 markets globally. • Facilitated a 5-day design sprint with experts, managers, and engineers, resulting in a validated solution design. • Researched with stakeholders from the data privacy office and GDPR compliance experts to understand challenges and create a user-friendly and trust-building solution. • Iteratively tested and validated concepts with end users, leading to a successful global rollout of the product.My work at H&M focused on creating impactful, user-centric solutions while fostering collaboration and trust, aligning with the brand’s commitment to innovation and customer satisfaction.

As lead designer, carried out the design and development of Range Rover Evoque Convertible

Product design and development for Audi Q5

Mercedes Benz S-Class : Dashboard