Responsible for the management and leadership of the Construction Equipment sales team in ANZ across both the CASE and New Holland brands and direct responsibility for the dealer and distributor network for NSW and New Zealand. Tasked with driving the CE business unit to profitability, re-invigorating dealer network relationships, guiding change across internal and external stakeholder groups, and the design and implementation of product differentiation strategies to increase market share and profitability across both brands and their distribution networks.

Responsible for the development and implementation of targeted Major Account strategy across ANZ in order to gain market share with National and Multinational customers as well as local government councils and government entities. Direct conduit between OEM and end user to ensure voice of customer is relayed directly to the manufacturer.

Responsible for the management and leadership of the CASE Construction Equipment dealer network in NSW and QLD. Development and execution of Dealer sales training, end user demonstrations and the implementation of Dealer best practices within the network. Instigated profit and loss reviews of the Dealer groups to identify areas of profit improvement to their operations and followed through with actionable items to improve overall Dealer profitability and absorption rates. Mentoring of Dealer Sales Managers and Sales personnel to improve sales effectiveness and customer share of wallet.

Instigated market analysis on poor performing product lines to identify areas needing to be actioned and implementation of improvement strategies, as well as identifying current product gaps to the ANZ market offering. Completed robust parts stock holding review to improve customer support capabilities while capturing higher margin aftermarket potential previously missed.

Overall responsibility for NSW Government business and direct sales management for the Sydney Local Government Areas, State Government Entities and Utilities. Development and implementation of focused Government strategy across NSW and management of engagement with Local Government by the regional Sales representatives.

Development and implementation of NSW marketing strategy to establish the CAT Work Tool business. Organisation and facilitation of Customer Care Events, Customer and Internal training, Dealer Partner training.