Mark Ford Email & Phone Number

Mckinney, Tx, Us

United States

As a Sales Director with Pepsico, I lead $400M in national sales for Carbonated Soft Drinks (CSD), Coffee, and Tea categories within the 7-Eleven enterprise. Develops and executes strategic business reviews, builds cross-functional partnerships, and streamlines sales processes to maximize efficiency. Manages a team of four direct reports and mentors 15 Key Account Managers to drive team success.► Increased category market share by 1.5% by implementing advanced sales strategies and… Show more As a Sales Director with Pepsico, I lead $400M in national sales for Carbonated Soft Drinks (CSD), Coffee, and Tea categories within the 7-Eleven enterprise. Develops and executes strategic business reviews, builds cross-functional partnerships, and streamlines sales processes to maximize efficiency. Manages a team of four direct reports and mentors 15 Key Account Managers to drive team success.► Increased category market share by 1.5% by implementing advanced sales strategies and leveraging analytics to identify untapped growth opportunities.► Delivered $10MM in additional revenue by leading cross-functional collaboration on strategic joint business plans (JBPs).► Optimized operations, achieving $2MM in cost savings annually through streamlined processes and improved sales execution.► Enhanced team performance, achieving a 6% improvement in key performance indicators (KPIs) through targeted coaching and development. Show less

Dallas-Fort Worth Metroplex

As a Senior Key Account Manager with PepsiCo, internally known as the Sr. Customer Account Manager, Kroger Team, i managed a $125M portfolio across Texas, Louisiana, and Oklahoma, driving innovation and operational excellence. Collaborated with cross-functional teams to elevate the Kroger partnership, achieving top-tier performance in innovation distribution.► Surpassed revenue targets by 17% and profit margins by 18% through innovative product launches and tailored promotional… Show more As a Senior Key Account Manager with PepsiCo, internally known as the Sr. Customer Account Manager, Kroger Team, i managed a $125M portfolio across Texas, Louisiana, and Oklahoma, driving innovation and operational excellence. Collaborated with cross-functional teams to elevate the Kroger partnership, achieving top-tier performance in innovation distribution.► Surpassed revenue targets by 17% and profit margins by 18% through innovative product launches and tailored promotional strategies.► Drove 30% faster time-to-market for new products, outperforming competitive benchmarks across Kroger divisions.► Elevated customer satisfaction scores by 12% through data-driven insights and tailored localized marketing initiatives. Show less

Dallas-Fort Worth Metroplex

As a Regional Account Manager with PepsiCo, internally known as the Customer Account Manager (Regional Team), I oversaw independent strategic accounts, including ALON US, to drive portfolio growth across Texas, New Mexico, and Oklahoma. Delivered measurable results in distribution expansion, brand equity, and customer engagement.► Secured $1.5MM in incremental revenue by implementing innovative cold vault merchandising strategies.► Achieved consistent profit and loss (P&L) targets by… Show more As a Regional Account Manager with PepsiCo, internally known as the Customer Account Manager (Regional Team), I oversaw independent strategic accounts, including ALON US, to drive portfolio growth across Texas, New Mexico, and Oklahoma. Delivered measurable results in distribution expansion, brand equity, and customer engagement.► Secured $1.5MM in incremental revenue by implementing innovative cold vault merchandising strategies.► Achieved consistent profit and loss (P&L) targets by managing trade budgets and optimizing promotional spends.► Strengthened sales execution by training and developing new Key Account Managers, resulting in a 15% improvement in customer service metrics. Show less

Greater Chicago Area

As a Regional Sales Marketing Manager with PepsiCo's Frito Lays division, internally known as a Region Execution Manager/Marketing Manager, I served as a critical liaison between headquarters and field teams, delivering marketing campaigns and resolving sales execution gaps. Partnered with external organizations to align on regional growth initiatives.► Generated $5M in additional ticket sales by implementing region-specific marketing campaigns and securing strategic partnerships.►… Show more As a Regional Sales Marketing Manager with PepsiCo's Frito Lays division, internally known as a Region Execution Manager/Marketing Manager, I served as a critical liaison between headquarters and field teams, delivering marketing campaigns and resolving sales execution gaps. Partnered with external organizations to align on regional growth initiatives.► Generated $5M in additional ticket sales by implementing region-specific marketing campaigns and securing strategic partnerships.► Launched innovative customer-specific programs, driving 3% growth in wallet share and brand preference.► Led diversity-focused initiatives, increasing employee engagement by 10% and improving team collaboration. Show less

Greater Chicago Area

Greater Indianapolis

As a District Sales Lead with PepsiCo, I supervised and managed a staff of eighteen personnel members, which includes 12-route sales representative, 6-merchandisers. Responsible for analyzing overall operations and conducting ongoing evaluations of market conditions in 46 accounts in a large format district. This includes leading and overseeing day –to-day sales, sales operations, logistics, inventory, scheduling training and customer selling. ► Exceeded annual sales by $128,000 in 2010;… Show more As a District Sales Lead with PepsiCo, I supervised and managed a staff of eighteen personnel members, which includes 12-route sales representative, 6-merchandisers. Responsible for analyzing overall operations and conducting ongoing evaluations of market conditions in 46 accounts in a large format district. This includes leading and overseeing day –to-day sales, sales operations, logistics, inventory, scheduling training and customer selling. ► Exceeded annual sales by $128,000 in 2010; $165,000 in 2011 as a result of obtaining new accounts and growing perimeter displays coverage in existing accounts. Continuously surpassed sales plan and ranked #1 in controlling expenses of all 95 districts and ranked #2 in Sales of all 95 districts. Increased market penetration and accomplished Region goals to grow market share by 4points by beating the competition in the market. ► Established and maintained excellent working relationships with Key Accounts by providing superior service to customers through responding to request, inquiries, suggestions, and concerns. Conduct business reviews with store managers, district manager, and Region Managers to gain alignment within accounts and to lock in displays around key timeframes. (Example: Kroger, Wal-Mart, Sam’s Club, Marsh).► Identified new business opportunities by conducting ongoing analyses to evaluate the efficiencies, quality, and productivity of business operations. Developed a series of aggressive sales & marketing strategies to expand the business and increase sales through strategic planning.► Negotiated contracts with new and existing independent customers, to guarantee long-term business growth. Show less

As a Store Manager with Staples, I developed and managed a staff of 30 employees in a store with annual sales volume of $18 million. Enforced all policies and procedures in order to achieve payroll and P&L. Ensured all sales promotions were clearly communicated to all employees and visible to all customers. Consistently increased revenue performance and profitability for the company as a result of innovation, strategic marketing and development. ► Increased annual sales by $365,000 in… Show more As a Store Manager with Staples, I developed and managed a staff of 30 employees in a store with annual sales volume of $18 million. Enforced all policies and procedures in order to achieve payroll and P&L. Ensured all sales promotions were clearly communicated to all employees and visible to all customers. Consistently increased revenue performance and profitability for the company as a result of innovation, strategic marketing and development. ► Increased annual sales by $365,000 in 2008 as a result of coaching and developing sales associates to sell high-end office furniture, electronics, warranties, and tech services to customers in a retail environment. Increased computer and tech sales performance by 195% through advertisement of build board and banners. Achieved the highest sales growth in the region; store was chosen as a model store for the district.► Empowered employees to think and work independently, as well as a team. Encouraged and supported a team like work environment, which increases employee efficiencies, productivity, and decreases employee turnover.► Reduced labor and inventory costs through streamlining of operations and efficient utilization of inventory reports. Saved the company more than $62,000 over the course of a two years. Show less

As a Store Manager with Target, I directed and managed a staff of 115 employees in a big-box store with annual sales volume of $38 million. Directed all departments (hard lines, soft lines, grocery/perishable lines, and logistics team); enforced sound merchandising and shrink strategies; executed corporate programs, promotions and policies; and drove optimal customer satisfaction, associate productivity and P&L results.► Increased annual sales by $750,000 in 2006, as a result… Show more As a Store Manager with Target, I directed and managed a staff of 115 employees in a big-box store with annual sales volume of $38 million. Directed all departments (hard lines, soft lines, grocery/perishable lines, and logistics team); enforced sound merchandising and shrink strategies; executed corporate programs, promotions and policies; and drove optimal customer satisfaction, associate productivity and P&L results.► Increased annual sales by $750,000 in 2006, as a result strategically planning key quarter Ads to maximize growth and minimize loss. I was recognized for exceeding sales plan 50 weeks out of 52 weeks in 2006 ► Provided superior service to customers by effectively responding to requests, inquires, suggestions, and concerns.► Created and implemented effective marketing and advertising campaigns which increased the store customer base by 10% the first year and 21% the following year through print advertising and direct mail.► Encouraged and created a teamlike work environment, which increased employee morale, productivity, and efficiency.► Participated in interviewing, hiring, training and development of new managers and associates in all areas of sales and customer service. Delegated responsibilities and monitored overall job performance to ensure accuracy and adherence to policies and procedures Show less

Bachelor Of Arts - Ba, Psychology

Master Of Science - Ms, Business, Management, Marketing, And Related Support Services