Mark Ford

Mark Ford Email and Phone Number

Vice President Small Format and Strategic Accounts @ Reddy Ice
McKinney, TX, US
Mark Ford's Location
McKinney, Texas, United States, United States
About Mark Ford

As a sales executive and growth strategist with over 15 years of experience in the competitive CPG industry, I’ve learned that success comes down to strong partnerships and relentless execution. I thrive on building high-performing teams, driving measurable revenue growth, and fostering strategic collaborations that position brands for long-term success.From leading enterprise accounts generating over $400M annually to mentoring teams of 15+ professionals, I’ve always believed that people make a difference. Whether sitting across the table from a retail partner or guiding a team toward a shared vision, I approach leadership with clarity, authenticity, and a commitment to delivering results. Beyond the numbers, I’m energized by solving complex challenges, launching innovations that resonate with consumers, and building partnerships that grow into trusted relationships. I bring a results-driven mindset but never forget the importance of listening, adapting, and leading with integrity.Let's connect if you’re passionate about driving growth, building partnerships, or transforming teams to deliver exceptional results. I’m always open to learning, collaborating, and creating something great.Mark Ford✉ Marmafor@Gmail.com 📱 +1.317.910.0463

Mark Ford's Current Company Details
Reddy Ice

Reddy Ice

View
Vice President Small Format and Strategic Accounts
McKinney, TX, US
Website:
pepsico.com
Employees:
130301
Mark Ford Work Experience Details
  • Reddy Ice
    Vice President Small Format And Strategic Accounts
    Reddy Ice
    Mckinney, Tx, Us
  • Pepsico
    Sales Director
    Pepsico Oct 2020 - Present
    United States
    As a Sales Director with Pepsico, I lead $400M in national sales for Carbonated Soft Drinks (CSD), Coffee, and Tea categories within the 7-Eleven enterprise. Develops and executes strategic business reviews, builds cross-functional partnerships, and streamlines sales processes to maximize efficiency. Manages a team of four direct reports and mentors 15 Key Account Managers to drive team success.► Increased category market share by 1.5% by implementing advanced sales strategies and… Show more As a Sales Director with Pepsico, I lead $400M in national sales for Carbonated Soft Drinks (CSD), Coffee, and Tea categories within the 7-Eleven enterprise. Develops and executes strategic business reviews, builds cross-functional partnerships, and streamlines sales processes to maximize efficiency. Manages a team of four direct reports and mentors 15 Key Account Managers to drive team success.► Increased category market share by 1.5% by implementing advanced sales strategies and leveraging analytics to identify untapped growth opportunities.► Delivered $10MM in additional revenue by leading cross-functional collaboration on strategic joint business plans (JBPs).► Optimized operations, achieving $2MM in cost savings annually through streamlined processes and improved sales execution.► Enhanced team performance, achieving a 6% improvement in key performance indicators (KPIs) through targeted coaching and development. Show less
  • Pepsico
    Senior Key Account Manager
    Pepsico Jul 2019 - Dec 2020
    Dallas-Fort Worth Metroplex
    As a Senior Key Account Manager with PepsiCo, internally known as the Sr. Customer Account Manager, Kroger Team, i managed a $125M portfolio across Texas, Louisiana, and Oklahoma, driving innovation and operational excellence. Collaborated with cross-functional teams to elevate the Kroger partnership, achieving top-tier performance in innovation distribution.► Surpassed revenue targets by 17% and profit margins by 18% through innovative product launches and tailored promotional… Show more As a Senior Key Account Manager with PepsiCo, internally known as the Sr. Customer Account Manager, Kroger Team, i managed a $125M portfolio across Texas, Louisiana, and Oklahoma, driving innovation and operational excellence. Collaborated with cross-functional teams to elevate the Kroger partnership, achieving top-tier performance in innovation distribution.► Surpassed revenue targets by 17% and profit margins by 18% through innovative product launches and tailored promotional strategies.► Drove 30% faster time-to-market for new products, outperforming competitive benchmarks across Kroger divisions.► Elevated customer satisfaction scores by 12% through data-driven insights and tailored localized marketing initiatives. Show less
  • Pepsico
    Regional Account Manager
    Pepsico Dec 2017 - Jul 2019
    Dallas-Fort Worth Metroplex
    As a Regional Account Manager with PepsiCo, internally known as the Customer Account Manager (Regional Team), I oversaw independent strategic accounts, including ALON US, to drive portfolio growth across Texas, New Mexico, and Oklahoma. Delivered measurable results in distribution expansion, brand equity, and customer engagement.► Secured $1.5MM in incremental revenue by implementing innovative cold vault merchandising strategies.► Achieved consistent profit and loss (P&L) targets by… Show more As a Regional Account Manager with PepsiCo, internally known as the Customer Account Manager (Regional Team), I oversaw independent strategic accounts, including ALON US, to drive portfolio growth across Texas, New Mexico, and Oklahoma. Delivered measurable results in distribution expansion, brand equity, and customer engagement.► Secured $1.5MM in incremental revenue by implementing innovative cold vault merchandising strategies.► Achieved consistent profit and loss (P&L) targets by managing trade budgets and optimizing promotional spends.► Strengthened sales execution by training and developing new Key Account Managers, resulting in a 15% improvement in customer service metrics. Show less
  • Frito-Lay
    Regional Sales Marketing Manager
    Frito-Lay May 2016 - Jan 2018
    Greater Chicago Area
    As a Regional Sales Marketing Manager with PepsiCo's Frito Lays division, internally known as a Region Execution Manager/Marketing Manager, I served as a critical liaison between headquarters and field teams, delivering marketing campaigns and resolving sales execution gaps. Partnered with external organizations to align on regional growth initiatives.► Generated $5M in additional ticket sales by implementing region-specific marketing campaigns and securing strategic partnerships.►… Show more As a Regional Sales Marketing Manager with PepsiCo's Frito Lays division, internally known as a Region Execution Manager/Marketing Manager, I served as a critical liaison between headquarters and field teams, delivering marketing campaigns and resolving sales execution gaps. Partnered with external organizations to align on regional growth initiatives.► Generated $5M in additional ticket sales by implementing region-specific marketing campaigns and securing strategic partnerships.► Launched innovative customer-specific programs, driving 3% growth in wallet share and brand preference.► Led diversity-focused initiatives, increasing employee engagement by 10% and improving team collaboration. Show less
  • Frito-Lay
    National Account Manager
    Frito-Lay Oct 2015 - May 2016
  • Frito-Lay
    Key Account Manager
    Frito-Lay Aug 2014 - Oct 2015
    Greater Chicago Area
  • Frito-Lay
    District Sales Lead
    Frito-Lay Aug 2009 - Jul 2014
    Greater Indianapolis
    As a District Sales Lead with PepsiCo, I supervised and managed a staff of eighteen personnel members, which includes 12-route sales representative, 6-merchandisers. Responsible for analyzing overall operations and conducting ongoing evaluations of market conditions in 46 accounts in a large format district. This includes leading and overseeing day –to-day sales, sales operations, logistics, inventory, scheduling training and customer selling. ► Exceeded annual sales by $128,000 in 2010;… Show more As a District Sales Lead with PepsiCo, I supervised and managed a staff of eighteen personnel members, which includes 12-route sales representative, 6-merchandisers. Responsible for analyzing overall operations and conducting ongoing evaluations of market conditions in 46 accounts in a large format district. This includes leading and overseeing day –to-day sales, sales operations, logistics, inventory, scheduling training and customer selling. ► Exceeded annual sales by $128,000 in 2010; $165,000 in 2011 as a result of obtaining new accounts and growing perimeter displays coverage in existing accounts. Continuously surpassed sales plan and ranked #1 in controlling expenses of all 95 districts and ranked #2 in Sales of all 95 districts. Increased market penetration and accomplished Region goals to grow market share by 4points by beating the competition in the market. ► Established and maintained excellent working relationships with Key Accounts by providing superior service to customers through responding to request, inquiries, suggestions, and concerns. Conduct business reviews with store managers, district manager, and Region Managers to gain alignment within accounts and to lock in displays around key timeframes. (Example: Kroger, Wal-Mart, Sam’s Club, Marsh).► Identified new business opportunities by conducting ongoing analyses to evaluate the efficiencies, quality, and productivity of business operations. Developed a series of aggressive sales & marketing strategies to expand the business and increase sales through strategic planning.► Negotiated contracts with new and existing independent customers, to guarantee long-term business growth. Show less
  • Staples
    Store Manager
    Staples Dec 2007 - May 2009
    As a Store Manager with Staples, I developed and managed a staff of 30 employees in a store with annual sales volume of $18 million. Enforced all policies and procedures in order to achieve payroll and P&L. Ensured all sales promotions were clearly communicated to all employees and visible to all customers. Consistently increased revenue performance and profitability for the company as a result of innovation, strategic marketing and development. ► Increased annual sales by $365,000 in… Show more As a Store Manager with Staples, I developed and managed a staff of 30 employees in a store with annual sales volume of $18 million. Enforced all policies and procedures in order to achieve payroll and P&L. Ensured all sales promotions were clearly communicated to all employees and visible to all customers. Consistently increased revenue performance and profitability for the company as a result of innovation, strategic marketing and development. ► Increased annual sales by $365,000 in 2008 as a result of coaching and developing sales associates to sell high-end office furniture, electronics, warranties, and tech services to customers in a retail environment. Increased computer and tech sales performance by 195% through advertisement of build board and banners. Achieved the highest sales growth in the region; store was chosen as a model store for the district.► Empowered employees to think and work independently, as well as a team. Encouraged and supported a team like work environment, which increases employee efficiencies, productivity, and decreases employee turnover.► Reduced labor and inventory costs through streamlining of operations and efficient utilization of inventory reports. Saved the company more than $62,000 over the course of a two years. Show less
  • Target
    Store Manager
    Target Jun 2002 - Sep 2007
    As a Store Manager with Target, I directed and managed a staff of 115 employees in a big-box store with annual sales volume of $38 million. Directed all departments (hard lines, soft lines, grocery/perishable lines, and logistics team); enforced sound merchandising and shrink strategies; executed corporate programs, promotions and policies; and drove optimal customer satisfaction, associate productivity and P&L results.► Increased annual sales by $750,000 in 2006, as a result… Show more As a Store Manager with Target, I directed and managed a staff of 115 employees in a big-box store with annual sales volume of $38 million. Directed all departments (hard lines, soft lines, grocery/perishable lines, and logistics team); enforced sound merchandising and shrink strategies; executed corporate programs, promotions and policies; and drove optimal customer satisfaction, associate productivity and P&L results.► Increased annual sales by $750,000 in 2006, as a result strategically planning key quarter Ads to maximize growth and minimize loss. I was recognized for exceeding sales plan 50 weeks out of 52 weeks in 2006 ► Provided superior service to customers by effectively responding to requests, inquires, suggestions, and concerns.► Created and implemented effective marketing and advertising campaigns which increased the store customer base by 10% the first year and 21% the following year through print advertising and direct mail.► Encouraged and created a teamlike work environment, which increased employee morale, productivity, and efficiency.► Participated in interviewing, hiring, training and development of new managers and associates in all areas of sales and customer service. Delegated responsibilities and monitored overall job performance to ensure accuracy and adherence to policies and procedures Show less

Mark Ford Education Details

Frequently Asked Questions about Mark Ford

What company does Mark Ford work for?

Mark Ford works for Reddy Ice

What is Mark Ford's role at the current company?

Mark Ford's current role is Vice President Small Format and Strategic Accounts.

What schools did Mark Ford attend?

Mark Ford attended Indiana University Bloomington, Indiana Wesleyan University.

Who are Mark Ford's colleagues?

Mark Ford's colleagues are Steve Smola, Shiv Nath Singh Rana Rana, Jason Dales, Christina Acevedo, Muhammad Shafiq, Jared Bennett, Marina Tropkina.

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