Patrick Sim Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Lead the customer lifecycle marketing comm strategy for everyday banking at ubank. This includes working across a number of marketing automation platforms including Salesforce, Microsoft Dynamics and SendGrid to design highly personalised customer journeys.

Sydney, New South Wales, Australia

Work within the cross-brand post-booking (trips) CRM team to strategically nurture customers with content and offers across a range of automation platforms. The role also includes:• Manage Expedia, VRBO and Hotels.com in trip and post-trip phase triggered contact strategy to cross-sell products• Understand email platform and data tables to develop contact programs• Build north star evolution of programs including project roadmap• Liaise with app team with cross channel push marketing communications• Create dynamic user journeys utilising conditional content for best next action• Project manage any content requirements• Pull reporting data across a number of platforms including Qubole and Tableau• Analyse data to develop customer-centric communication initiatives• Work with internal team on CRM platform migration solutions• Work closely with developer teams to project manage technical marketing initiatives• Present strategy decks to high-level stakeholders

Sydney, Australia

Responsible for CRM operations within the Adobe Campaign marketing automation platform for Wotif and Lastminute.com.au (Expedia Group). The role includes:• Campaign setup of CRM marketing comms• Create dynamic user journeys to deliver users a highly personalised, relevant and engaging creative• SQL reporting and analysis• Work within the Wotif and Lastminute.com.au database marketing team, contributing with campaign strategy• Technical setup and builds of campaigns• Monitor email deliverability and IP reputation with ReturnPath• Test and optimise creatives/campaigns including implementation of personalisation platforms• Content and copy management

Sydney, Australia

Working within the integrated Flourish Digital creative and CRM marketing team at Samsung AU. The role involved marketing automation set-up, management and strategy across B2C and B2B verticals; utilising numerous platforms including Eloqua, SAP and Adobe marketing software.Major Achievements: • Innovated data/campaign setups within the Samsung CRM platform that was the catalyst for major changes across the SEAU region• Significantly reduce post-purchase lifecycle campaign set-up times by reinventing segmentation of data• Set up, manage and deploy CRM campaigns for B2C Samsung flagship device launches including but not limited to Galaxy S10, Samsung Fold, Galaxy Note10 and Galaxy Watch Active2• Launch Samsung AU B2B CRM automation and strategy

Sydney, Australia

Responsible for implementing effective marketing campaigns across digital performance acquisition channels including marketing automation, social, display, affiliate and eDM. This included continual hands-on optimisation and innovation of campaigns launched to market, to achieve client acquisition objectives. The role had a focus on marketing strategy and customer flow; working closely in a team environment liaising with sales, creative, tech and traffic teams as well as clients.

Sydney, Australia

Mobile Embrace (ASX:MBE) including its subsidiary 'The Performance Factory' was rebranded to Impelus (ASX:IMS) in December 2017 as the company evolved to a technology-led digital performance marketing business.

Sydney, Australia

The Performance Factory Pty Ltd (rebranded to Impelus (ASX:IMS) in late 2017) was a performance marketing company, focused exclusively on improving clients' return on investment. Strategically placed in the market as customer acquisition experts, providing a range of services from performance marketing strategy, through to multi-channel campaign execution, via our leading in-house cost per acquisition, co-registration and cost per install networks. Our innovation, utilisation of new technology, and results-driven marketing techniques generated record levels of customer acquisition and engagement via online and mobile devices. Ranked #14 in 2016 Financial Review Fast 100 (Australia's Fastest Growing Digital Media Company)The role required continual feedback to stakeholders on campaign progression including tracking, budget management, campaign optimisation, and reporting. It also included:• Manage performance marketing campaigns across email, affiliate, display, CRM,native and app install traffic• Campaign setup including tracking and implementation of event postbacks orpixels• Budget management of marketing campaigns to ensure on-time delivery thatachieve KPI targets• Account and client management• Campaign data analysis reports and feedback for clients• Affiliate network management including onboarding, day to day affiliatecontact and campaign support• Campaign management of marketing automation activities on platforms including Vision6, Campaign Monitor and ActiveCampaign• Creative design and building of landing pages, eDM and display banners

135 King Street, Sydney, Nsw 2000

During my time at WRM-Media I was managing of one of Australia's largest email databases; delivering 1st & 3rd party lead generation and CRM marketing campaigns across a variety of verticals and major brands. The role also included:• Manage large affiliate email database including CRM and marketing automation• ESP system monitoring• Client day to day contact and reporting• Creative build and design including HTML and CSS• Email and landing page optimisation• Work within a number of marketing email platforms including Mailchimp, Benchmark, ActiveCampaign and Litmus as well as an in-house proprietary email platform