Patrick Sim Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Lead the customer lifecycle marketing comm strategy for everyday banking at ubank. This includes working across a number of marketing automation platforms including Salesforce, Microsoft Dynamics and SendGrid to design highly personalised customer journeys.

Sydney, New South Wales, Australia

• Work within the cross-brand post-booking (trips) CRM team to strategically nurture customers with content and offers across a range of automation platforms. The role also includes:
• Manage Expedia, VRBO and Hotels.com in trip and post-trip phase triggered contact strategy to cross-sell products
• Understand email platform and data tables to develop contact programs
• Build north star evolution of programs including project roadmap
• Liaise with app team with cross channel push marketing communications
• Create dynamic user journeys utilising conditional content for best next action

Sydney, Australia

• Responsible for CRM operations within the Adobe Campaign marketing automation platform for Wotif and Lastminute.com.au (Expedia Group). The role includes:
• Campaign setup of CRM marketing comms
• Create dynamic user journeys to deliver users a highly personalised, relevant and engaging creative
• SQL reporting and analysis
• Work within the Wotif and Lastminute.com.au database marketing team, contributing with campaign strategy
• Technical setup and builds of campaigns

Sydney, Australia

• Working within the integrated Flourish Digital creative and CRM marketing team at Samsung AU. The role involved marketing automation set-up, management and strategy across B2C and B2B verticals; utilising numerous.
• Innovated data/campaign setups within the Samsung CRM platform that was the catalyst for major changes across the SEAU region
• Significantly reduce post-purchase lifecycle campaign set-up times by reinventing segmentation of data
• Set up, manage and deploy CRM campaigns for B2C Samsung flagship device launches including but not limited to Galaxy S10, Samsung Fold, Galaxy Note10 and Galaxy Watch Active2
• Launch Samsung AU B2B CRM automation and strategy

Sydney, Australia

Responsible for implementing effective marketing campaigns across digital performance acquisition channels including marketing automation, social, display, affiliate and eDM. This included continual hands-on optimisation and innovation of campaigns launched to market, to achieve client acquisition objectives. The role had a focus on marketing strategy and.

Sydney, Australia

Mobile Embrace (ASX:MBE) including its subsidiary 'The Performance Factory' was rebranded to Impelus (ASX:IMS) in December 2017 as the company evolved to a technology-led digital performance marketing business.

Sydney, Australia

• The Performance Factory Pty Ltd (rebranded to Impelus (ASX:IMS) in late 2017) was a performance marketing company, focused exclusively on improving clients' return on investment. Strategically placed in the market as.
• Manage performance marketing campaigns across email, affiliate, display, CRM,native and app install traffic
• Campaign setup including tracking and implementation of event postbacks orpixels
• Budget management of marketing campaigns to ensure on-time delivery thatachieve KPI targets
• Account and client management
• Campaign data analysis reports and feedback for clients

135 King Street, Sydney, NSW 2000

• During my time at WRM-Media I was managing of one of Australia's largest email databases; delivering 1st & 3rd party lead generation and CRM marketing campaigns across a variety of verticals and major brands. The role.
• Manage large affiliate email database including CRM and marketing automation
• ESP system monitoring
• Client day to day contact and reporting
• Creative build and design including HTML and CSS
• Email and landing page optimisation