• Core member of team servicing country’s largest client across corporate and consumer mandates (Titan Company Ltd.)• Core member of team that conceptualised and executed the PAN – India launch of brands like Tata Coffee Grand, Tata Tea Fusion, JUXT.• Creation and implementation of integrated media strategy including event conceptualization, thought leadership activities and influencer marketing• Drafting and distribution of press releases across national media• Sole content… Show more • Core member of team servicing country’s largest client across corporate and consumer mandates (Titan Company Ltd.)• Core member of team that conceptualised and executed the PAN – India launch of brands like Tata Coffee Grand, Tata Tea Fusion, JUXT.• Creation and implementation of integrated media strategy including event conceptualization, thought leadership activities and influencer marketing• Drafting and distribution of press releases across national media• Sole content resource creating authored articles, byline articles and infographic content on behalf of clients• Involved in building new business for the firm, prospecting and upselling value-added services to existing client portfolio• Research and develop material and strategic marketing collateral to enhance public image and awareness.• Organise press conferences, blogger events for clients. Co-ordinate with affiliate resources at different locations for public outreach of the media campaigns at a regional level.• Monitoring and tracking media, identifying opportunities to promote news stories and features, analyzing and evaluating media coverage Clients handled: Core Clients – Tata Global Beverages Ltd, Plantation Trails by Tata Coffee, Titan Company Ltd, Fastrack, JUXT, Jaipur Literature Festival 2016, Fun Foods India, Red Bull, Tata Coffee Ltd, Tata Capital Financial Services Ltd. Show less

- Reporting on a variety of sectors ranging from information technology, real estate, pharmaceuticals, capital good and engineering, infrastructure sector among others.- Networking- Editing- Responsible for all editorial content from the region and tracking developments in Indian corporate sector- Press aggregation – for daily morning market copy (Stocks to Watch).- Arranging and conducting interviews of senior company management.- Writing weekly stocks outlook on… Show more - Reporting on a variety of sectors ranging from information technology, real estate, pharmaceuticals, capital good and engineering, infrastructure sector among others.- Networking- Editing- Responsible for all editorial content from the region and tracking developments in Indian corporate sector- Press aggregation – for daily morning market copy (Stocks to Watch).- Arranging and conducting interviews of senior company management.- Writing weekly stocks outlook on information technology companies- Writing in pre-earnings, post-earnings copies Show less

- Worked in the Foreign Exchange beat and was responsible for in-depth real time coverage of the Indian currency market including recording of the daily index and analysing trends that developed across a basket of currencies.- Press aggregation – for daily morning market copy (World Markets At A Glance).- Arranging and conducting interviews of senior economists, treasury heads of various private, public sector and foreign banks- Comprehending the trends on the movement of the Indian… Show more - Worked in the Foreign Exchange beat and was responsible for in-depth real time coverage of the Indian currency market including recording of the daily index and analysing trends that developed across a basket of currencies.- Press aggregation – for daily morning market copy (World Markets At A Glance).- Arranging and conducting interviews of senior economists, treasury heads of various private, public sector and foreign banks- Comprehending the trends on the movement of the Indian rupee against major currencies and providing detailed coverage- Produced editorial content explaining implications of the Reserve Bank of India’s monetary policies on the currency market.- Conducting monthly polls analysing the position of the Indian rupee for predetermined periods for broader market coverage. Show less