• Founder of a self-media matrix, consisting of Columbia alumni across Chinese and American social media platforms, aiming to introduce people to different cultures through multimedia products• Increasing platform by over 20K followers and 10M views, employing free media/ KOL publicity and physical campus-based ads

• Led market analysis and annual product planning; collaborated with Design Director to manage team of 20 people; developed product manuals and provided training to 7 regional sales directors• Established 20 brand-operated stores in China, with retailers covering 23 provinces and Russia; sold products in over 1000 stores, with annual orders reaching 250,000 pieces and generating a turnover of $15M

• Spearheaded and won the Tissot China annual PR agency pitching competition twice, securing approximately $600K in revenue, thus becoming the youngest team leader in the company• Led a 5-member team in providing PR retainer and campaigns for Tissot China; increased annual PR value by 62%, media exposure by 81% (social media by 28%), and Gen-Z purchases by 14% in 2021 • Collaborated with PR teams across the firm to support diverse brands (Bentley, IWC, Montblanc, Clarins, and Tencent Group) • Directed IWC’s influencer and artists collaboration campaign; designed a social media training for its sales department in China

• Authored and published a 3-page feature titled “Mulin and His Poetries,” including in-depth interviews and nonfiction writing

• Collaborated with firm’s VP to resolve PR crisis for New World China during the 2019 Hong Kong protest; reversed public sentiment within 24 hours, saving the brand’s government and investor relations

• Conducted interviews and scripted voiceovers for 2 episodes of the nationally awarded video documentary, “Family Values”