Yu Cui is a Entrepreneur in Lifestyle | PR &Chinese GR | Digital Media at Jingwei Project.
Jingwei Project
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Project Leader And Social Media InfluencerJingwei Project Aug 2022 - PresentNew York City Metropolitan Area• Founder of a self-media matrix, consisting of Columbia alumni across Chinese and American social media platforms, aiming to introduce people to different cultures through multimedia products• Increasing platform by over 20K followers and 10M views, employing free media/ KOL publicity and physical campus-based ads
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Chief Of Strategy, Co-FounderBeijing Shengshi Huazhang Clothing Co., Ltd. Mar 2016 - PresentBeijing, China• Led market analysis and annual product planning; collaborated with Design Director to manage team of 20 people; developed product manuals and provided training to 7 regional sales directors• Established 20 brand-operated stores in China, with retailers covering 23 provinces and Russia; sold products in over 1000 stores, with annual orders reaching 250,000 pieces and generating a turnover of $15M
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Senior Account ExecutiveRuder Finn Jul 2020 - Jul 2022Beijing, China• Spearheaded and won the Tissot China annual PR agency pitching competition twice, securing approximately $600K in revenue, thus becoming the youngest team leader in the company• Led a 5-member team in providing PR retainer and campaigns for Tissot China; increased annual PR value by 62%, media exposure by 81% (social media by 28%), and Gen-Z purchases by 14% in 2021 • Collaborated with PR teams across the firm to support diverse brands (Bentley, IWC, Montblanc, Clarins, and Tencent Group) • Directed IWC’s influencer and artists collaboration campaign; designed a social media training for its sales department in China -
Feature ColumnistLeon Magazine Jan 2021 - Jan 2022Beijing, China• Authored and published a 3-page feature titled “Mulin and His Poetries,” including in-depth interviews and nonfiction writing
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Crisis PrHill & Knowlton Jun 2019 - Dec 2019Beijing, China• Collaborated with firm’s VP to resolve PR crisis for New World China during the 2019 Hong Kong protest; reversed public sentiment within 24 hours, saving the brand’s government and investor relations -
Documentary JournalistZhejiang Tv Jan 2018 - Dec 2018Hangzhou, Zhejiang, China• Conducted interviews and scripted voiceovers for 2 episodes of the nationally awarded video documentary, “Family Values”
Yu Cui Education Details
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Oral History -
Broadcast Journalism
Frequently Asked Questions about Yu Cui
What company does Yu Cui work for?
Yu Cui works for Jingwei Project
What is Yu Cui's role at the current company?
Yu Cui's current role is Entrepreneur in Lifestyle | PR &Chinese GR | Digital Media.
What schools did Yu Cui attend?
Yu Cui attended Columbia University, Communication University Of Zhejiang.
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