Thinkpaws Sustainability Research Foundation (TSRF) is a pioneering Indian scientific think-tank dedicated to uncovering the intricate connections between sustainability, One Health, and dynamic urban systems. For over a decade, we've delved into the human-animal-social interface, collaborating with world-renowned institutions like Oxford and Stanford. By unraveling the dynamics that govern urban sustainability, our research holds significant impact not only for India's future, but for global thought leadership as well.

- Managed an asset light venture which achieved profitability in the first year & generated turnover worth 20 million+ INR from operations since inception- Demonstrated capabilities to 30+ CXOs, handled requirement gathering of variable scale, competitor research and designed custom service proposals - Designed a range of content marketing solutions, entire digital infrastructure of the firm & service process workflows - Managed all GRC concerns, saved Costs through resource optimization & lean management of 25+ medium to large scale projects - Delivered 40+ projects to satisfied customers with Zero commitment failures, retained valuable clients & generated repeat business- Recruited 20+ individuals & on-boarded professional crews of variable scale on projects- Built an large, active network of 500+ skilled industry professionals for creating strong resource base for projects of variable scope

- Brand Management: Worked on development and implementation of marketing mix elements- Brand Strategy: Drafted brand strategy around identity, personality, communication and positioning of brand for creation & implementation of insight-driven, strategic marketing plans- Brand Planning: Analysed commercial data from GT and MT to analyse sales trend, generate insights and devising strategic plans for brand development - Distribution Strategy: Aligned all stakeholders along business objectives for streamlining sales operations across relevant GT/MT channels & geographies - Resource optimization: Ensured steady bottom line improvement for through optimal utilization of resources to drive profitability and growth- Market Launch: Created GTM strategy for market launches for multiple products across 4 categories- SaaS Product Management: Managed development & deployment of ODIN LIVE - a downstream supply chain management SaaS solution bearing CRM, sales force automation and inventory tracking capabilities- Stakeholder Management: Collaborated cross-functionally with Finance, Logistics, Sales, Marketing and HR teams along with external stakeholders to understand business problems for translation to functional specifications- Workflow & Modelling: Created process workflows and data models for tracking pipeline inventory & sales volume across the channel, simplifying salesforce automation, billing calculation and more- Product Enhancements: Led multiple product enhancements by identifying and eliminating bugs as well as ideating changes across features for rapid product development and adoption- Program Management: Structured MIS operations of the company to facilitate informed corporate decision making; also prepared PRDs for new IT systems and analysed product integration avenues- Analytics: Prepared analytical reports and business dashboards bearing monthly KPIs routinely for top management to monitor business performance and profitability

- Sales & BD: Led a regional team of 30+ people for managing retail sales, business development and regional marketing initiatives- Market Launch: Planned and prepared on-ground service backbone and oversaw market launch of ‘Express Painting’, a new painting solution concept- Performance Management: Increased team earnings from performance incentives by 5X and revenue from product business by 2X in the first quarter itself- Service Quality: Drastically improved service level to consumers by ensuring quick service response resulting in 10X reduction in complaints and 5X increased lead conversion by second quarter- Recruitment & Training: Recruited new members, developed training modules and trained 50+ team members & 1000+ business partners on company’s products, services & growth programs - Market Research: Conducted market research on competitors, commercials and feasibility for Berger's strategic diversification into a new product category

- Strategy & Operations: Participated in a dynamic start-up environment and worked on refinement of business strategy, industry research, content creation, digital marketing and community engagement- Brand Outreach: Initiated brand outreach through mutual co-branding tie ups with complementary business organizations- Sales & Inventory Management: Generated new business leads and achieved more than 80% lead conversion for listing 500+ properties in 2 months- Word of Mouth Marketing: Collected and curated valuable customer reviews on properties and key residential neighbourhoods