A multi-channel marketing strategist renowned for inventive thinking and providing open, constructive feedback. With over 14 years of experience in marketing and business development, I have navigated corporate, professional services, and start-up environments, enhancing brand visibility, and driving sustainable business growth. Recognising the impact that Web3, AI, and blockchain technology would have on the financial system and our everyday lives, I transitioned from traditional finance to the dynamic world of digital assets in 2019 and have spent the last five years researching trade finance and global regulatory developments, alongside DeFi, interoperability, and sustainable initiatives. Equipped with skills in growth marketing, strategic planning, research and data analytics, I excel at helping businesses communicate a clear vision and set realistic financial milestones. My accounting knowledge gives me that extra edge when crafting pitch decks and compliments my ability to simplify complex concepts into clear, impactful proposals for investors.Beyond the tech realm, I work with projects which focus on well-being and nature as I feel humans need to retain a healthy balance of the digital vs biological environment. I also understand that a good reset can help stimulate innovation and get the creative juices flowing!