Andrew Benson Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

-Led all organic social media efforts at the National Park Foundation (NPF), producing content for channels supporting $30 million per year of support from corporate partners-Initiated, directed, and implemented a micro-influencer campaign, reaching 1.85 million people with an engagement rate of 5.55% (industry avg: 1.48%)-Initiated and executed NPF's first social media collaboration with the National Park Service-Coordinated collaborative social media posts with corporate and… Show more -Led all organic social media efforts at the National Park Foundation (NPF), producing content for channels supporting $30 million per year of support from corporate partners-Initiated, directed, and implemented a micro-influencer campaign, reaching 1.85 million people with an engagement rate of 5.55% (industry avg: 1.48%)-Initiated and executed NPF's first social media collaboration with the National Park Service-Coordinated collaborative social media posts with corporate and programmatic partners to share NPF's impact with a larger audience (Headspace, Apple, Subaru, CBS, REI)-Planned, captured, and implemented social and digital content in support of the National Christmas Tree Lighting in collaboration with the National Park Service, CBS-TV, and the White House-Produced and captured content with celebrity guests including Shania Twain, Mickey Guyton, Dionne Warwick, LL Cool J, Andy Grammer, and more-Identified and packaged stories from NPF colleagues across program, philanthropy, and corporate teams-Developed channel-specific content to elevate tentpole moments; National Park Week, 'My Park Story,' and calendar year-end-Initiated and executed NPF's social publishing platform transition from Khoros to Sprout Show less

Washington, District Of Columbia, United States

- I expanded SPLC's impact storytelling with the development of an earned-media strategy which secured national media placements with CNN, AP, NPR, New York Daily News, and Jerry Springer.- Grew SPLC's email subscriber list by 15% in 9 months- I developed and implemented SPLC's calendar year-end digital fundraising campaign. The average open rate of our messages was 42.6% (up from 23.8% in the previous year), and we received the most individual donations in the organization's… Show more - I expanded SPLC's impact storytelling with the development of an earned-media strategy which secured national media placements with CNN, AP, NPR, New York Daily News, and Jerry Springer.- Grew SPLC's email subscriber list by 15% in 9 months- I developed and implemented SPLC's calendar year-end digital fundraising campaign. The average open rate of our messages was 42.6% (up from 23.8% in the previous year), and we received the most individual donations in the organization's history.- I planned and executed cross-platform communications activities for a U.S. Supreme Court decision (Mahanoy Area School District v. B.L.)- Led and executed a landscape analysis to inform SPLC's strategic planning efforts- Evaluated and negotiated with CRM vendors (contracted with Salesforce)- Drafted and coordinated statements and events on behalf of SPLC and with external partners- Drafted promotional materials, social content, press releases, and blog posts Show less

New Haven, Connecticut, United States

- Expanded The Nature Conservancy in Connecticut media partnership with CT Public Media though a one-hour-long television special on PBS, "The Healing Power of Nature".- Worked closely with TNC's philanthropy team and board members to develop, implement, and support strategies to increase donor retention and giving.- Responsible for multiple vendors' performance and execution in support of the Connecticut chapter's marketing and communications goals. Vendors include an agency of record,… Show more - Expanded The Nature Conservancy in Connecticut media partnership with CT Public Media though a one-hour-long television special on PBS, "The Healing Power of Nature".- Worked closely with TNC's philanthropy team and board members to develop, implement, and support strategies to increase donor retention and giving.- Responsible for multiple vendors' performance and execution in support of the Connecticut chapter's marketing and communications goals. Vendors include an agency of record, social media producers, graphic designers, and media producers.- Led crisis communications efforts Show less

New Haven, Ct

Primary Responsibilities:-Social Media-Media Relations-Web content and management-Digital Asset Management-Digital programming for member and donor audiencesSupport Functions and Secondary Responsibilities:-Communications and Marketing Strategy-Engaging New and Diverse Audiences-Large Event Planning and Execution-Photography/videography Highlights:-Developed a more socially conscious online voice for our chapters-Expanded face to face… Show more Primary Responsibilities:-Social Media-Media Relations-Web content and management-Digital Asset Management-Digital programming for member and donor audiencesSupport Functions and Secondary Responsibilities:-Communications and Marketing Strategy-Engaging New and Diverse Audiences-Large Event Planning and Execution-Photography/videography Highlights:-Developed a more socially conscious online voice for our chapters-Expanded face to face capacity through volunteer engagement and training-Led the execution and development of online engagement opportunities during the COVID-19 PandemicProfessional Development: -Served as the state ambassador for TNC's Young and Emerging Professionals resource group-Assisted in the development of the broader CT Environmental Young Professionals Group-Collaborated with colleagues to develop a regional plan for engaging new audiences.-Solicited and developed relationships with local businesses for engagement in TNC's marketing campaigns and programs-Recruited, hired and managed contractors and volunteers Show less

St. Joseph, Missouri Area

-Shot and edited high school football play by play for KQ2's "Football 2 Night" production-Shot and edited high school and NCAA Basketball-Worte scripts using iNews

Maryville, Missouri

-Ensure website is updated with fresh content-Manage Social Media Outlets-Create online campaigns to promote the brand-Increase website traffic

Remote

-Serve as the primary administrator for New Jersey and Pennsylvania chapters' social accounts-Create engaging content to advance organizational goals-Develop evergreen content -Worked within Sprout Social and Adobe Social content management systems-Monitor analytics

Arlington, Va

• Drafted correspondence on behalf of the CEO• Interacted with Senior Managers, Executive Team, CEO and Board of Directors• Created enterprise multi-media content for internal communications• Monitored and reported analytics from internal news platforms (strategic data analysis)• Assisted with institutional event planning and execution

Maryville, Mo

• Write, edit and anchor news breaks as assigned for a 100,000 watt and simulcast 40,000 watt NPR affiliate station• Conduct live and over the phone interviews• Cover news stories within a four-state listening area• Knowledgeable about FCC standards and regulations

Maryville, Mo

• Complete news stories not finished during the day• Train new employees• Record morning news, drops and overnight legal ID breaks.• Update school closing listings and monitor/report severe weather updates• Write, edit and anchor news breaks as assigned for a 100,000 watt and 40,000 watt NPR affiliate station• Conduct live and over the phone interviews• Cover news stories within a four-state listening area

Arlington, Virginia

-Researched and made recommendations concerning ways TNC could expand mobile number collection -Developed an effective and sustainable engagement strategy across social channels-Researched and report about emerging social media trends-Helped manage established social media outlets-Contributed to Nature Conservancy blogs as needed-Evaluated potential fundraiser partner websites

Charleston, Illinois

-Anchor/Producer/Reporter for the award winning WEIU News Watch-Produced packages and other content on deadline-Worked as a 'one man band'-Enterprise story ideas-Also worked production positions including Director, Technical Director, Audio, Graphics (Avid Deko), and Server (Avid Command/Airspeed).

Mass Media: Multimedia Journalism

High School Diploma, Missouri College Preparatory Certificate