Cathy Chen Email & Phone Number

Boise, ID, US

• Business Strategy, Aug 2023 – Oct 2024Took a career break to focus on family while contributing to the success of local and international businesses. Leveraged my user experience and design research expertise to craft.
• Capital Asian Market (Boise, Retail): Conducted competitive analysis, ideated and created mockups for a website redesign, and developed social media strategies to enhance branding and drive in-store traffic.
• BOZI Bakery (Boise, Retail): Developed a marketing proposal to increase local visibility, attract new customers, and promote unique Asian-style baked goods.
• Tylor Morse Realty (Boise, Real Estate): Focused on creating content strategies and reusable components to streamline communications and enhance brand reach.
• Ray Home Precision Industrial Co., Ltd, tech manufacturer (China & Taiwan): Drafted a business migration proposal to support expanding a niche tech company from Asia to Australia, identifying opportunities for enhanced.
• Managed end-to-end design research projects for the HP printer division, overseeing all aspects from creating Statement of Work (SOW), resource allocation, recruiting, and designing the research methodology to.

Dallas, TX, US

• Established and championed a data-driven UX strategy for the CRM space. Developing and promoting UX methodologies that leveraged user research findings to steer design decisions across all CRM projects.
• Led cross-functional teams in redesigning key CRM features, including Overview, Inventory, Order Analysis, and Event Maintenance Management. Utilizing user data to inform design decisions that addressed user needs and.
• Launched and spearheaded contextual inquiries in the initial phase of projects. This innovative approach unearthed user pain points and needs, accelerating product development, aligning stakeholders with user.

• Developed and implemented a standardized accessibility audit process for HP products. This initiative not only ensured compliance with industry standards but also empowered customer agencies by providing.
• Spearheaded accessibility initiatives by forging partnerships with regional disability institutions for continuous user feedback and leading user research with individuals of diverse abilities.

Palo Alto, CA, US

• Built and led high-performing design teams to deliver strategic projects using user research, workshops, and UX artifacts. Bridged the gap between user needs and business growth, consistently driving projects from.
• Led a data-driven initiative for the Section 508 refresh, identifying $2.5 billion in potential growth opportunities. Developed and executed the UX strategy, guiding the project from concept to launch.
• Championed collaborative discussions and UX methodologies within cross-functional teams. Fostered a cohesive, data-driven, and user-centered approach, leading to successful project outcomes and securing funding.
• Led stakeholder workshops to redesign the setup experience across desktop, hardware, and software. This initiative addressed long-standing customer challenges and could save $1.2 million in warranty costs.

Pasadena, CA, US

Bachelor Of Science, Product Design

Graduate User Experience Research Certificate, Anthropology

Product Design Ceticficate, Industrial And Product Design

Graduate User Research Certificate, Anthropology