Cathy Chen Email & Phone Number

Boise, Id, Us

Business Strategy, Aug 2023 – Oct 2024Took a career break to focus on family while contributing to the success of local and international businesses. Leveraged my user experience and design research expertise to craft targeted business proposals across the manufacturing, retail, and real estate sectors following several interviews.• Capital Asian Market (Boise, Retail): Conducted competitive analysis, ideated and created mockups for a website redesign, and developed social media strategies to enhance branding and drive in-store traffic. • BOZI Bakery (Boise, Retail): Developed a marketing proposal to increase local visibility, attract new customers, and promote unique Asian-style baked goods.• Tylor Morse Realty (Boise, Real Estate): Focused on creating content strategies and reusable components to streamline communications and enhance brand reach.• Ray Home Precision Industrial Co., Ltd, tech manufacturer (China & Taiwan): Drafted a business migration proposal to support expanding a niche tech company from Asia to Australia, identifying opportunities for enhanced business ties and mutual growth.Design Research Operation, HP, Feb 2022- May 2023• Managed end-to-end design research projects for the HP printer division, overseeing all aspects from creating Statement of Work (SOW), resource allocation, recruiting, and designing the research methodology to moderating sessions and delivering comprehensive final reports, ensuring all research activities adhered to the contract.UX/UI Consultant, Cask NX, June 2022 – Sep 2022• Directed the Los Angeles Housing Department's transition to ServiceNow for invoice management through an eight-week engagement, from discovery to proof of concept with prototypes. • Restructured the information architecture and user journey and incorporated system-automatedtasks and milestones, resulting in a 40% reduction in processing time. We gained stakeholder buy-inand propelled the project forward.

Dallas, Tx, Us

• Established and championed a data-driven UX strategy for the CRM space. Developing and promoting UX methodologies that leveraged user research findings to steer design decisions across all CRM projects.• Led cross-functional teams in redesigning key CRM features, including Overview, Inventory, Order Analysis, and Event Maintenance Management. Utilizing user data to inform design decisions that addressed user needs and business objectives from discovery to delivery.• Launched and spearheaded contextual inquiries in the initial phase of projects. This innovative approach unearthed user pain points and needs, accelerating product development, aligning stakeholders with user priorities, and optimizing the development cycle by focusing on the most impactful areas.

• Developed and implemented a standardized accessibility audit process for HP products. This initiative not only ensured compliance with industry standards but also empowered customer agencies by providing well-documented requirements, facilitating their ability to secure project funding.• Spearheaded accessibility initiatives by forging partnerships with regional disability institutions for continuous user feedback and leading user research with individuals of diverse abilities.

Palo Alto, Ca, Us

Built and led high-performing design teams to deliver strategic projects using user research, workshops, and UX artifacts. Bridged the gap between user needs and business growth, consistently driving projects from discovery to implementation and securing funding.Highlights: • Led a data-driven initiative for the Section 508 refresh, identifying $2.5 billion in potential growth opportunities. Developed and executed the UX strategy, guiding the project from concept to launch.• Championed collaborative discussions and UX methodologies within cross-functional teams. Fostered a cohesive, data-driven, and user-centered approach, leading to successful project outcomes and securing funding.• Led stakeholder workshops to redesign the setup experience across desktop, hardware, and software. This initiative addressed long-standing customer challenges and could save $1.2 million in warranty costs.

Pasadena, Ca, Us

Bachelor Of Science, Product Design

Graduate User Experience Research Certificate, Anthropology

Product Design Ceticficate, Industrial And Product Design

Graduate User Research Certificate, Anthropology