Amanda Bonner Email and Phone Number

• Built multi-step email campaigns and programs leveraging the Eloqua platform to accelerate lead lifecycle.• Developed custom solutions and processes to manage platform/data errors, optimize platform perfomance and enhance marketing automation processes.• Designed, built, and maintained multiple preference centers to ensure compliance with CAN-SPAM, CCPA and GDPR.• Established standard operating procedures for quality assurance of email deliverability, campaign performance and system performance.• Oversaw database management including data hygiene, segmentation and data validation.• Partnered with stakeholders to design, build, test and launch email campaigns.• Supported Eloqua integrations with Salesforce, data warehouse and other systems.• Provided support for internal users addressing issues, onboarding, training and providing documentation.• Developed and provided Insight reports to track campaign effectiveness and deliver data-driven recommendations.

• Achieved the B2B Luminary title for Eloqua through the Oracle Marketing Cloud Academy. • Responsible for Oracle Eloqua as the Administrator. • Integrated Eloqua with Microsoft Dynamics CRM by creating the external calls, building programs, auto synchs, fields, picklists, defining query strings, lead scoring and building the forms and their processing steps. • Built custom solutions leveraging the Eloqua platform such as an embargo country response and a custom email subscription center.• Developed a single opt-in and a double opt-in email subscription process to comply with anti-spam laws.• Established standard of work and documentation for the integration, quality assurance, maintenance and general use of the Eloqua platform.• Developed responsive email and landing pages templates using HTML5, CSS3, Foundation (Sass) and Bootstrap (Less).• Established A/B testing methods for emails and landing pages to improve lead conversion.• Created a digital marketing dashboard to report the analytics of campaigns using Eloqua, MS Dynamics and Google Analytics.• Managed the Eloqua database including segmentation, enhancement and hygiene.• Worked with marketing managers to plan, create, test and execute campaigns in Eloqua.• Built and edited web pages on flukebiomedical.com in multiple content management systems using HTML, CSS and JavaScript.• Managed marketing automation and web related projects by tracking and communicating progress with project leaders in JIRA and via email.

• Built and edited web pages in over 20 different languages and 60+ countries in multiple content management systems using HTML, CSS and JavaScript.• Assisted with the migration to the new content management system, Clickability, and managed related projects within the web team.• Worked as part of a small group to build and launch five new full-featured sites in South East Asia within the span of two months. Earned Employee of the Month for being instrumental in the implementation of this project.• Developed and launched Standard of Work templates for web requests using HTML, CSS and JQuery in the Bootstrap framework.• Managed web related projects by tracking and communicating progress with project leaders in Microsoft Dynamics CRM and via email.

• Responsible for StormBasketball.com. Designed and developed all elements to meet Storm brand standards in partnership with marketing objectives using HTML, CSS and JavaScript.• Designed all Storm visual assets including web and print ads, in-game graphics, giveaway items and product packages, often under tight deadlines using Adobe Creative Suite CS6.• Assisted with email marketing campaigns. Designed and developed HTML graphic emails and templates that resulted in an increase of click-through rates and ticket revenue.• Integrated league-mandated web guidelines with Storm brand guidelines to deploy a complete StormBasketball.com site refresh in under three weeks.• Analyzed web traffic using Adobe Omniture and Google Analytics. Integrated the analysis into the Storm’s decision making process for ticket packages, as well as game and broadcast schedule.• Integrated single-game tickets and Ticketmaster Came From Codes into website, increasing ticket sales. Taught other WNBA teams how to implement the same elements.• Directed the design and web development of the entire 2014 Season Ticket Holder Renewal campaign including a micro site and marketing collateral. • Redesigned the StormWatch e-Newsletter template. The new template resulted in an increase of click-through rates.

• Responsible for decagon.com. Redesigned Decagon Devices website to address fundamental platform limitations using HTML, CSS, JavaScript and PHP.• Designed all marketing materials including web ads, print ads and tradeshow posters using the Adobe Creative Suite programs.• Directed the design of marketing campaigns such as the Procheck packaging identity and the Aqualab Series 4 Duo.

• Manage operation and safety of adult and youth sports as well as events in the Hamilton Indoor Recreation Center.• Supervise 2-3 scorekeepers during adult league softball.• Referee adult and youth sports (basketball, volleyball and softball).• Mediate and control disputes amongst teams and team members.