Senior Marketing Automation Specialist
Current• Built multi-step email campaigns and programs leveraging the Eloqua platform to accelerate lead lifecycle.• Developed custom solutions and processes to manage platform/data errors, optimize platform perfomance and enhance marketing automation processes.• Designed, built, and maintained multiple preference centers to ensure compliance with CAN-SPAM, CCPA and GDPR.• Established standard operating procedures for quality assurance of email deliverability, campaign performance and system performance.• Oversaw database management including data hygiene, segmentation and data validation.• Partnered with stakeholders to design, build, test and launch email campaigns.• Supported Eloqua integrations with Salesforce, data warehouse and other systems.• Provided support for internal users addressing issues, onboarding, training and providing documentation.• Developed and provided Insight reports to track campaign effectiveness and deliver data-driven recommendations.