Ashutosh worked as Area Sales Manager handling sales and business development for 6 brands in the B2SME Distribution Channel in Delhi-NCR region with an annual revenue of ~ INR 1000 crore.Key Responsibilities:• Leading a 40-member team to drive sales with 500+ customers and grow business through customer development in new segments • Digital Solutions: Successfully rolled out and drove adoption of online enquiry management tool resulting in 15% sales growth and 60% growth in enquiries• Brand Management: Actively collaborated with marketing & external agencies to execute tailored ATL & BTL campaigns for driving sales, channel & customer engagement and brand promotion• Managing revenue for 6 products with an annual revenue of ~ INR 1000 crores and grow the topline through upselling and consultative sales

Ashutosh worked as Area Sales Manager handling sales and business development for 4 brands in the B2SME Distribution Channel in Madhya Pradesh with an annual revenue of INR 200 crore.Key Responsibilities:• Managed a 20-member team and P&L for 4 brands with an annual revenue of INR 200 crores• Retailer Relationship Management: Built retail channel with 100+ retailers and developed business plans to align with organizational goals- achieved 100% district level reach to gain 10% market share across all products• Working Capital Management: Optimized inventory management through accurate demand forecasting and SKU wise stock consumption analysis• Led multiple cross functional DMAIC projects to improve product & service offerings based on customer feedback, data analysis and market research• Key Account Management: end to end ownership of 10 key accounts customers with >80% SOB by maximizing value creation through price negotiations, new product development, improving processes and identifying long-term growth enablers• Successfully implemented GTM & RTM strategies for 2 brands to capture 30% market share in retail segments across MP• Led 3 Value Management Projects for priority regions to enable 30% sales growth based on Market Insights, Customer acquisitions & process improvement

Project: Sales Acceleration for Tata Astrum in Odisha (B2SME Segment) – May’16- Jul’16Benefit: Rs. 5.1 crores • Conducted on-ground market research with 400+ customers, dealers, competition distributors to establish supply side market size, consumption side market size, segment insights & competition strengths in Odisha.• Analyzed the market data in conjunction with distributor performance for past 2 financial years to evaluate opportunities for sales acceleration• Proposed & implemented strategy to bolster Astrum sales and market share in Odisha through new customer acquisition and segment development.

• Identified best practices through competition benchmarking, gap analysis and improved the global process used by Amazon Customer Services division to resolve high severity issues on Amazon Ecommerce website

Ashutosh was part of a product development team in the ISS division (Integrated Servers & Services) at Hewlett Packard , responsible for developing and testing REST based network modules on virtual ESX servers. As part of his role he did the following-• Product Development: Engaged with end users to identify use cases, user requirements & developed user stories for the product development plan• Stakeholder Management: Managed 20+ cross functional stakeholders from partner companies for end-to-end product deployments and escalations•Process Improvement: Designed & Implemented automated delivery process reducing product deployment time by 33%Awarded highest rating ‘E’ in annual performance review in the year 2011-2012 for exceptional performanceFor these contributions, Ashutosh received multiple HP e-Awards. In additional to his primary role, Ashutosh was part of the Employee Engagement Team and played a key role in organizing employee engagement events that facilitated cross functional learning and team building