Associate Publisher
Renew Canada
As a member of the leadership team, I was responsible for total sales including business development. ReNew Canada, the Infrastructure B2B magazine engages readers in the discussion of top-level issues in Energy, Public Works, Public Space design and construction, and Transit & Transportation. Our target is the most influential engineers, asset owners, and design, finance and legal consultants in the $200 billion infrastructure industry. My job: ensure clients' messaging is noticed by the influencers. Effective performance ensures stability of advertiser base.Internally;● focused, simplified and standardized complex, client-facing messaging● developed and executed strategy for creating national advertiser base across all infrastructure sectors ● created 'Panorama", the Ad/Edit centrefold. Largest repeat ad position for 5 consecutive years● created and project-managed the Top 100 Infrastructure Executives dinner - 10% incremental revenue to business.Externally;● collaborated with client-marketing teams to create cross-channel B2B advertising campaigns including live events, content marketing, social media, digital, and print.● coordinated editorial lineups with major conferences or advertiser initiatives● setup analytics reporting for digital marketing to enhance performance development● 50% increase in web/supplement income in 2014/15